[TN-Bird] Crane festival survey results

From: "Aborn, David" <David-Aborn@xxxxxxx>
To: TN-birds Birds <tn-bird@xxxxxxxxxxxxx>
Date: Wed, 1 Feb 2012 14:08:25 +0000
1 February 2012

With the help of Melinda Welton and the other festival organizers, I wrote a 
visitor survey for this year's Hiwassee Crane Festival to learn more about the 
attendees, especially given all the publicity this year's festival received, 
the presence of the Hooded Crane, and the crane hunting issue from last year.  
I have entered the data for all 308 surveys received (thank you to all the 
volunteers who helped administer the surveys!!!), and here are some of the 
results:

First time attending the festival-Yes = 75%, No = 25%

Which state did you come from-TN = 87%, GA = 7%, OH = 1%, NC = 1%, (the 
remaining states were AL, CT, HI [they were in the area already], IA, IN, KY, 
MA, VA)

Avg # in party = 3

Did you travel more than 100 miles-Yes = 29%, No = 71%

How did you hear about festival-Newspaper = 46%, Friends/family = 28%, Internet 
= 10%, Local Bird Club = 5%, TV = 4%

What most drew you to festival-Sandhill Cranes = 82%, Hooded Crane = 11%, 
Speakers/exhibits  = 5%, Whooping Cranes = 1%, Cherokee memorial = 0.3%, Other 
wildlife = 0.3%

For those that came from more than 100 miles- Avg # of days spent w/in 100 
miles of Birchwood = 1.5 (Range = 1-7 days)

Avg amount spent during trip- More than 100 miles = $191 (Range = $0-$1,000), 
W/in 100 miles = $31

What best describes you-Outdoor Enthusiast = 59%, Wildlife Watcher = 18%, Bird 
Watcher = 16%, Other = 8%

Avg # of birding/conservation memberships = 1

Possess hunting/fishing license-Yes = 28%, No = 72%

Satisfaction level-Very = 82% , Moderately = 14%, Slightly = 3%, 1 person put 
that they were Not At All Satisfied; They said they did not like anything about 
the festival

Likely to return next year-Yes = 75% , No = 13%, Maybe = 11%.  30% of those 
saying they would not return reported being only moderately or slightly 
satisfied

Pay $5 next year-Yes = 73%, No = 20%, Maybe = 7%. About half of the people 
stating they would not pay $5 were either moderately or slightly satisfied.

Among the common complaints, 22 people complained about the slow shuttle 
service, 6 people commented that there needed to be better parking 
instructions, 12 people commented that they thought the cranes would be closer, 
2 people said there needed to be more bathrooms, and 2 commented that there 
needed to be more kids activities. By far the most common praise was for how 
great the volunteers were! (Good job Cyndi!)

As with my previous survey in 2001 , I will be writing these results up and 
submitting them to an appropriate journal.

David
[TN-Bird] Crane festival survey results

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