[THIN] OT - Wednesday Humor - Insane people with too much time on their hands
- From: "Greg Reese" <GReese@xxxxxxxxxxxxxxxx>
- To: <thin@xxxxxxxxxxxxx>
- Date: Wed, 11 Jun 2003 10:17:22 -0400
Just go to the bottom link to see the commercial.
New Honda commercial in the UK.
Very important that you understand: There are no computer graphics
or digital tricks in the film. Everything you see really happened in
real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually
very minor, didn't work. They would then have to set the whole thing
up again. The crew spent weeks shooting night and day. By the time
it was over, they were ready to change professions. The film cost
six million dollars (holy ----!) and took three months to complete
including a full engineering the sequence. In addition, it's two
minutes long so every time Honda airs the film on British television,
they're shelling out enough dough to keep any one of us in clover for
a lifetime. However, it is fast becoming the most downloaded
advertisement in Internet history. Honda executives figure the ad will
soon pay for itself simply in "free" viewings (Honda isn't paying a
dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation -- including the costs.
There are six and only six hand-made Accords in the world. To the
horror of Honda engineers, the filmmakers disassembled two of them
to make the film. Everything you see in the film (aside from the walls,
floor, ramp, and complete Honda Accord) are parts from those two cars.
The voiceover is Garrison Keillor.
When the ad was shown to Honda executives, they liked it and commented
on how amazing computer graphics have gotten. They fell off their chairs
when they found out it was for real.
Oh. And about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they become wet. It looks a bit
weird in the commercial.
A s amazing as this is, it's actually based on an earlier film from the
seventies called "How Things Move" by two Swiss self-destructing
artifacts artists (say that ten times fast). In that film, a similar
set-up with household objects goes on for thirty minutes
with air jets and fire and chemical reactions. You can get the
video on amazon.com. Or not. Spend your twenty bucks on a latte
at Starbucks.
http://home.attbi.com/~bernhard36/honda-ad.html
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