Speaking as non-Citrix user who is continually bemused by the huge variety of acronymic initials you big guys bandy about, - and I'm pretty techie - I have to say it's a *much* better name. Doesn't matter too much to the techs, but the management who have to authorise spend *will* be more likely to for XenApp than Presentation Server, which just sounds....yeccchhh, dull, old-fashioned. You want to get your budgets passed, start using the new name straightaway. It'll sell. From: thin-bounce@xxxxxxxxxxxxx [mailto:thin-bounce@xxxxxxxxxxxxx] On Behalf Of Rick Mack Sent: 01 February 2008 09:49 To: thin@xxxxxxxxxxxxx Subject: [THIN] Re: Buh-By Presentation Server...Hello XenApp Server Hi Bob, I couldn't get to Summit so I'm not under NDA about that stuff and can speculate all I like without having to be as subtle as Steve ;-) It does make sense. Presentation server is about application and session virtualization, and Citrix Xen can now encompass all the different virtualization layers that they've got from applications to servers. And they'll all be called Xen something to connect them into a common concept, virtualization. When you think about it, while Winframe kind of made sense as a name, Metaframe never did and I never really liked Presentation server. This name change might actually be smart. I guess it'll be interesting watching the renamimg process in the code, since we'll get a pretty good idea of what engineering think by watching how fast that happens. And as a final word, as much as I like disagreeing with Citrix marketting, it is kind of a cool name...... regards, Rick -- Ulrich Mack www.commander.com<http://www.commander.com> On Feb 1, 2008 6:57 AM, Bob Coffman - Info From Data Corp. <bcoffman@xxxxxxxxxxxxxxxx<mailto:bcoffman@xxxxxxxxxxxxxxxx>> wrote: Steve, That's all well and good, but someone should explain why Xen in the name? Right now, Presentation Server (or *Frame etc.) can run in a Virtual environment, or on a physical server. Is Citrix moving to require Xen to run FlagShipProduct, or are they modifying Citrix FlagShipProduct to run well on Xen, or creating a platform around a combination of FlagShipProduct & Xen, or what? To sum up, I think renaming FlagShipProduct again leads to market confusion.... - Bob Coffman