[tabi] E-Bay for users with special access needs

  • From: "Allison and Chip Orange" <acorange@xxxxxxxxxxx>
  • To: <tabi@xxxxxxxxxxxxx>
  • Date: Thu, 16 Sep 2010 21:35:26 -0400

-----Original Message-----
From: fcb-l-bounces@xxxxxxx [mailto:fcb-l-bounces@xxxxxxx] On Behalf Of
Edwards, Paul
Sent: Thursday, September 16, 2010 5:24 PM
To: Barbara Moyer at home; Barbara Moyer at work; Claire Critzer; Colleen
Fix Huff; David New; Edwards, Paul; Hughes, Victoria; Izquierdo, Jose; James
Kracht; Janet Acheson; Jeff Zavac; Jesus Garcia at home; Jim Kracht at work;
John Yount; Jose Izquierdo at home; Laurel LyewSang; Marilyn Millsap;
Marshall Oletzky; Mikey Wiseman; Milica Trpevska; OttoZamora; Pat Kracht;
Paul Edwards at home; Rachel Hamilton; Ramon de Leon; Sally Benjamin;
Talibah Adisa; Victor Brown; Virginia Jacko
Subject: [fcb-l] FW: [leadership] eBay for users with special access needs

I am not sure I will be thanked by all for placing this item on this list.
The instructions for using this site with screen reader technology seem


-----Original Message-----
From: leadership-bounces@xxxxxxx [mailto:leadership-bounces@xxxxxxx] On
Behalf Of Ronald E. Milliman
Sent: Thursday, September 16, 2010 3:07 PM
To: leadership@xxxxxxx; acb-l@xxxxxxx; ivie@xxxxxxx
Subject: [leadership] eBay for users with special access needs

eBay for users with special access needs

eBay is now more accessible to blind and low-vision users.  Here is the URL
to go to for details and more information is below:


eBay for users with special access needs

In this article
 Using a screen reader to buy an item
Searching for an item
Paying for an item
Using a screen reader to sell an item

We work hard to make sure that everyone who wants to use eBay can do so, and
have a positive experience. We do this in several ways:

We make links on our site descriptive and provide alternative text for
images to help people using assistive technology such as screen reader

We consider accessibility when we design new eBay pages or update existing

We increase the contrast between fonts and backgrounds to make pages easier
to read.

We make eBay easier to navigate without using a mouse.

We've trained our customer support agents to assist users with disabilities.

Using a screen reader to buy an item
You can shop for almost anything on eBay. Get started by following these

To buy an item using a screen reader:
When you visit the eBay home page, the focus will automatically be placed in
the search edit box (labeled "Enter your search keyword" ). From the home
page, you can also browse our list of categories, which are listed as
headings level 3 under the "Shop your favorite categories" section (heading
level 2).

Once you've performed a search, choose an item to review or refine your
search. Activating a refinement option link will trigger a full page reload.
You'll find more information on how to search for an item and navigate
search results in the next section of this page, "Searching for an item" .

Once you've chosen an item to review, you'll be taken to the listing page,
where you'll find an item description, seller information, and can also
place a bid. To return to the search results, activate the "Back to search
results" link. 

To place a bid, enter the quantity in the "Quantity" edit box and your bid
in the "Your max bid" edit box. Activate the "Place bid" button. 

You may be asked to sign in to complete your bid.

You'll be taken to the "Review and confirm bid" page, where you can review
the information. Activate the "Confirm bid" button to complete the

The confirmation page will tell you if your bid is currently the highest
bid. If it's not, you'll be given the option to increase your maximum bid.
If you choose to do so, make a new bid and activate the "Confirm bid"
button to complete the transaction.

Learn more about bidding on eBay.

Get information on how to pay for an item in the "Paying for an item"
section of this page.

Searching for an item

To search for an item:
On the eBay home page, enter search keywords in the edit box (labeled "Enter
your search keyword").

To select a search category, press "Tab" and choose an appropriate value
from the "Select a category for search" box.

Press "Enter" to begin your search.

You can also browse eBay's list of categories on the home page. The
categories are listed as headings level 3 under the "Shop your favorite
categories" section (heading level 2). You can skip directly to the main
content of the home page by selecting the "Skip to main content" link.

On the search results page, you can review the items that match your search
keywords, or refine your search.

To review an item:
Select the "Skip to main content" link.

Move through the search results using the "Tab" key, activate the link for
the item you wish to review or bid on.

To refine your search results:
Select the "Category," "Condition," "Price," "Seller," or "Location"
options (located under headings level 3) to make your results more specific
to the type of product you're looking for. Be aware that activating any of
these option links will trigger a full page reload.

You can also filter based on listing type ("All items," "Auctions only," or
"Buy It Now only") by activating these option links. Each of these are
available as links (headings level 2), and activating them will trigger a
full page reload.

Learn more about searching for items by keyword and get tips for better

Listing sections:

When you select an item from search results, you'll be taken to the listing
page, which contains information about the item and seller. Here are the
main sections:

Bid: This section has the full item name as its heading (level 1),
andcontains information on time left, bid history, current price (if it's an
auction-style listing), item condition, shipping price, and return policy.
It also allows you to specify a quantity and place a bid or use Buy It Now.
To make an offer, enter the quantity in the edit box labeled "Quantity",
enteryour bid in the edit box labeled "Your max bid," and activate the
"Place bid" button.

Description section (heading level 2): This default tabcontains specific
information about the item. Choose any available subsection to review
additional information about your item.

Shipping and payments (heading level 2):Thistab includes subsections which
list shipping and handling details, return policy, and payment details. Its
content is hidden by default so you'll need to activate it to find the
content (doing so will hide the "Description" tab's content).

Other item info (heading level 2): Contains information such as item number
and location.

If the seller is a Top-rated seller, you'll find a "Seller info" or
"Top-rated seller" section (heading level 2), which contains the seller's
Feedback score, and options for contacting the seller.

Find more information about listings on the listing help page.

Paying for an item
You can use any of the payment options listed by the seller. To pay for an
item electronically: 

Activate the "Pay Now" button in the listing or email notification. 

You'll be taken to the "Review your purchase page," which contains shipping
and order details (heading level 2). Review the information for accuracy and
activate the appropriate button to complete your purchase electronically
(for example, "Continue with PayPal").

On the "Choose a payment method page," select a payment option. For
instance, if PayPal is selected, log in with your PayPal account email and
password (or sign up for one, if you don't have a PayPal account).

On the "Confirm your payment page," review your information and activate the
"Confirm payment" button. Your purchase is now complete. 

Using a screen reader to sell an item
Whether you're starting a business or just want to make some extra cash,
it's easy to sell on eBay. 

To sell an item:
Create a seller's account. Here's how:

Register on eBay and log in to create a seller's account. 

Choose your payment method, which is how you'd like to pay your eBay fees
(learn more about fees for selling on eBay). The options are indicated by a
choice between 3 radio buttons with the following labels: "Verification
method" (this option is equivalent to selecting PayPal as your payment
method), "Credit or debit card," or "Bank account." Choose one and activate
the "Continue" button.

Confirm your identity by phone, either by using the number you provided
during registration (this is the default option), or by activating the
"Change" link to provide a different number. Choose "Call me now" or "Call
me in 2 minutes," and activate the "Call me" button. If you don't want to be
called, activate the "No thanks, verify my identity another way" link.
Once you've received your PIN, enter it into the "Enter your confirmation
code" form field on the following page, and activate the "Continue" button.

To use PayPal to pay selling fees, register or sign in to your PayPal

Review the "Billing Agreement for Automatic PayPal Payments to eBay," and
activate the "I agree" button. You're now ready to create your first

Create a listing. Once you've created a seller's account (see above), create
a listing by following these 3 main steps:

Select a category, which best describes the type of product you are listing.
You can perform a search for appropriate categories, or browse all available

Search categories. Enter a UPC, ISBN, or the name of your item into the
search box with that label and press "Enter" to perform a search. Next, use
the "Tab" key to move the focus past the "Search categories" and "Browse
categories" links to the first check box, which indicates the first
suggested category match. Select an appropriate category, and activate the
"Continue" button.

Browse categories. Activate the "Browse categories" link, and move the focus
to the "Categories" list. Use the arrow keys to select an appropriate
category, and press the "Tab" key to move the focus forward. Depending on
the category selected, you'll be presented with more subcategory lists to
further refine your category listing. Make a choice in each such list
(moving the focus forward with "Tab"), until you get to the "Success" link.
Activate the "Continue" button.

Choose a listing form, either "More listing choices" (the first " Go"
button) or "Keep it simple" (second "Go" button). If you choose "Keep it
simple," you'll create an auction-style listing that can display up to 4
pictures. The "More listing choices" form provides more selling formats,
listing layouts, and other options.

Create your listing in the following 5 simple steps (if "Keep it simple"
was selected in the previous step),all available as headings level 2:

1. Create a title, in 55 characters or less, by entering the title into the
"Create a descriptive title for your item" edit box.

2. Add pictures by activating the "Add a photo" dialog (opens in a new
window, which automatically closes once the upload finishes).

3. Describe the item. Using the combo boxes, specify item details such as
item condition, size, style, and more.

4. Set a price and shipping details. Enter the auction bidding start price
into the "Start auction bidding at" edit box, and choose the auction length
from the "lasting for" combo box. If you want to add a Buy It Now price,
select the "Add Buy It Now price" check box, and then enter the price into
the "Buy It Now" edit box. Choose a shipping destination service from the
"Shipping service" combo box and enter a shipping cost into the edit box
with that label. Use the "Shipping Calculator" for help calculating the
shipping cost, by activating that link.

5. Decide how you'd like to be paid. For PayPal, enter your PayPal email
address in the edit box with that label, review the listing insertion price
(before the "Help on Fees" link), and activate the "Save and preview"
button.  Finally, review your listing (new page) and then activate the "List
your item" button. Your item is now listed for sale.

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Dr. Ronald E. Milliman, Professor of Marketing, Western Kentucky University

Chair, ACB Public Relations Committee
Chair, ACB Monthly Monetary Support Program (MMS) Committee

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