In <http://www.sociate.com/blog/archives/2004_07_01_archive.html#10905205198286 2502> posting about the Bush Administration making masterful use of Cialdini's six principles (consistency, authority, liking, reciprocation, social proof and scarcity), I left scarcity empty. Out of the blogosphere, Kurt Starsinic just dropped me a note with an answer, thus: It seems to me that one of the subtexts of Bush's re-election message is, "even if you think Kerry could *become* a better President than I *am*, now is not the time for a change of leadership." As you implied with your "Sale Ends Sunday" reference, this is an argument for scarcity of opportunity--that the opportunity cost of having *any* President on a learning curve *now* would far outweigh any marginal benefit to having (arguendo) a more capable new President. Indeed, although it is saddening that the Bush's Administration's "savvy" about going after the perpetrators of 9/11 is what they're claiming is scarce. posted by Jerry Michalski at 1:04 <http://www.sociate.com/blog/archives/2004_08_01_archive.html#10921732924252 4243> PM