[sociate] BJ on stealth mode

  • From: "Jerry Michalski" <jerry@xxxxxxxxxxx>
  • To: <sociate@xxxxxxxxxxxxx>
  • Date: Thu, 27 Oct 2005 23:59:26 -0400

BJ Fogg has one of the more interesting jobs on the planet. The "
<http://captology.stanford.edu/> captology" program he runs at Stanford
University studies
persuasive technologies: things that make us change our behaviors, such as a
TV that runs only when you ride the exercycle attached to it.

A few moons ago, we sat over dinner while he described a startup he was
launching. I liked the idea lots, but was curious why he wanted to be so
secretive about it. Today, BJ
blogged a very nice answer.

 <http://yackpack.com/> Here's what he was creating.

posted by Jerry at
2213> 10:20 PM

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