If he is fresh out of school, he has the background to ask the questions I posed to be able to get his marketing plan together. Just the fact that he recognizes the problem indicates he will be able to do this. There must be some more senior engineers in his outfit that can help if he asks the right questions. -----Original Message----- From: si-list-bounce@xxxxxxxxxxxxx [mailto:si-list-bounce@xxxxxxxxxxxxx]On Behalf Of Tom Biggs Sent: Monday, December 11, 2006 8:43 PM To: si-list@xxxxxxxxxxxxx Subject: [SI-LIST] Re: SI Tool Justification Document If he is a newbie, he might not have enough experience to be able to justify the cost. How much are respins? How much is the tool? What are the odds that the tool will prevent respins? What are the odds the tool will prevent an intermittent problem from happening in 1 out of 1000 boards? Not all engineers know the answers to these questions. If his boss is not an engineer (happens sometimes), then he has a marketing problem--how to present it to his boss so his boss will be convinced. Not all engineers are good at selling technical ideas to non-technical people. I figure he's not asking for proprietary info--just some help coming up with supporting arguments for buying an SI tool.=20 -tom=20 -----Original Message----- From: si-list-bounce@xxxxxxxxxxxxx [mailto:si-list-bounce@xxxxxxxxxxxxx] On Behalf Of agathon Sent: Monday, December 11, 2006 5:21 PM To: si-list@xxxxxxxxxxxxx Subject: [SI-LIST] Re: SI Tool Justification Document Vince, Besides the ethical aspects, you want an anonymous person to provide you something that will justify an unknown (to them) tool for the purpose of solving an undescribed problem type .... why? Because you're unsure of the justification? Why would you think an anonymous person would be interested? -- it's too vague. If you don't have the justification very clear then that's the issue. A 3rd party opinion wouldn't be a guarantee to solve that problem, and might be very wrong or off the mark. Life's hard, then you die. Until then, read Kai. :-) Sincerely, Agathon On 12/11/06, Kai Keskinen <kalevi@xxxxxxxxxx> wrote: > > Vince: > > I'm sure most of us who have more than a decade or two of experience=20 > have had to generate something like that. Sharing a document like that > is probably going to give away some confidential data. You can write=20 > your own document based on the following research: > > a) How many board re-spins does your outfit do because of SI issues=20 > and what is the cost per year? You can get fancy and try to estimate=20 > the cost of the lost market opportunities but usually just the upfront > costs of the respin is enough. If you figure in the time lost for=20 > hardware engineers, software engineers, etc. you get an even larger=20 > amount. Talking to one of your product line managers or sales folks on > lost opportunities because you could not get a proto running for a=20 > trade show because of SI issues might also help. > b) How much does your SI tool cost and would an intelligent user of=20 > the tool be able to prevent those respins? > > If your ROI (return on investment) of the tool pays for itself after=20 > saving > 1 respin, you have justified your tool cost. You also want a plan on=20 > how the tool will be used in your design flow and how many engineers=20 > will become SI engineers. Usually, the SI engineers become a=20 > specialized support team for all design teams. If you are currently=20 > using a company wide schematic capture and layout tool, you want to=20 > start with the sales person or FAE for the schematic capture/layout=20 > tool vendor to see how their SI tool integrates with the schematic=20 > capture/layout tools. They will also have some chartware to help you=20 > put your document together. You will get a lot of support from them to > help you sell to your management. > > Good Luck! > > > > -----Original Message----- > From: si-list-bounce@xxxxxxxxxxxxx > [mailto:si-list-bounce@xxxxxxxxxxxxx]On Behalf Of Vince Di Lello > Sent: Monday, December 11, 2006 1:30 PM > To: si-list@xxxxxxxxxxxxx > Subject: [SI-LIST] SI Tool Justification Document > > > Content-Type: text/plain; > charset=3D"us-ascii" > Content-Transfer-Encoding: quoted-printable Good morning everyone, > > =3D20 > > I was just wondering if anyone on this esteemed list server has ever=20 > had to create a justification document to get approval to purchase the > SI tool. If anyone has, could you be so kind as to possibly share the=20 > document with me so as to save me some time in creating one from=20 > scratch. Please and thanks in advance.=3D20 > > =3D20 > > =3D20 > > Vincent Di Lello, CID+ > > Senior PCB Designer > > Kaleidescape Canada, Inc. > > vdilello@xxxxxxxxxxxxxxxx > > 1 519 772 6418 (direct) > > 1 519 772 6401 (fax) > > 1 519 835 4477 (cell) > > www.kaleidescape.com > > =3D20 > > =3D20 > > > > > -- Binary/unsupported file stripped by Ecartis -- > -- Type: image/gif > -- File: image001.gif > -- Desc: image001.gif > > > -- Binary/unsupported file stripped by Ecartis -- > -- Type: image/gif > -- File: image002.gif > -- Desc: image002.gif > > > -- Binary/unsupported file stripped by Ecartis -- > -- Type: image/gif > -- File: image003.gif > -- Desc: image003.gif > > > ------------------------------------------------------------------ > To unsubscribe from si-list: > si-list-request@xxxxxxxxxxxxx with 'unsubscribe' in the Subject field > > or to administer your membership from a web page, go to: > //www.freelists.org/webpage/si-list > > For help: > si-list-request@xxxxxxxxxxxxx with 'help' in the Subject field > > List FAQ wiki page is located at: > http://si-list.org/wiki/wiki.pl?Si-List_FAQ > > List technical documents are available at: > http://www.si-list.org > > List archives are viewable at: > //www.freelists.org/archives/si-list > or at our remote archives: > http://groups.yahoo.com/group/si-list/messages > Old (prior to June 6, 2001) list archives are viewable at: > http://www.qsl.net/wb6tpu > > > > > ------------------------------------------------------------------ > To unsubscribe from si-list: > si-list-request@xxxxxxxxxxxxx with 'unsubscribe' in the Subject field > > or to administer your membership from a web page, go to: > //www.freelists.org/webpage/si-list > > For help: > si-list-request@xxxxxxxxxxxxx with 'help' in the Subject field > > List FAQ wiki page is located at: > http://si-list.org/wiki/wiki.pl?Si-List_FAQ > > List technical documents are available at: > http://www.si-list.org > > List archives are viewable at: > //www.freelists.org/archives/si-list > or at our remote archives: > http://groups.yahoo.com/group/si-list/messages > Old (prior to June 6, 2001) list archives are viewable at: > http://www.qsl.net/wb6tpu > > > ------------------------------------------------------------------ To unsubscribe from si-list: si-list-request@xxxxxxxxxxxxx with 'unsubscribe' in the Subject field or to administer your membership from a web page, go to: //www.freelists.org/webpage/si-list For help: si-list-request@xxxxxxxxxxxxx with 'help' in the Subject field List FAQ wiki page is located at: http://si-list.org/wiki/wiki.pl?Si-List_FAQ List technical documents are available at: http://www.si-list.org List archives are viewable at: =20 //www.freelists.org/archives/si-list or at our remote archives: http://groups.yahoo.com/group/si-list/messages Old (prior to June 6, 2001) list archives are viewable at: http://www.qsl.net/wb6tpu =20 ------------------------------------------------------------------ To unsubscribe from si-list: si-list-request@xxxxxxxxxxxxx with 'unsubscribe' in the Subject field or to administer your membership from a web page, go to: //www.freelists.org/webpage/si-list For help: si-list-request@xxxxxxxxxxxxx with 'help' in the Subject field List FAQ wiki page is located at: http://si-list.org/wiki/wiki.pl?Si-List_FAQ List technical documents are available at: http://www.si-list.org List archives are viewable at: //www.freelists.org/archives/si-list or at our remote archives: http://groups.yahoo.com/group/si-list/messages Old (prior to June 6, 2001) list archives are viewable at: http://www.qsl.net/wb6tpu ------------------------------------------------------------------ To unsubscribe from si-list: si-list-request@xxxxxxxxxxxxx with 'unsubscribe' in the Subject field or to administer your membership from a web page, go to: //www.freelists.org/webpage/si-list For help: si-list-request@xxxxxxxxxxxxx with 'help' in the Subject field List FAQ wiki page is located at: http://si-list.org/wiki/wiki.pl?Si-List_FAQ List technical documents are available at: http://www.si-list.org List archives are viewable at: //www.freelists.org/archives/si-list or at our remote archives: http://groups.yahoo.com/group/si-list/messages Old (prior to June 6, 2001) list archives are viewable at: http://www.qsl.net/wb6tpu