[ SHOWGSD-L ] from the AKC re: Petland contract (long)
- From: Peggy <pmick12@xxxxxxxxxxx>
- To: Showgsd-l <Showgsd-l@xxxxxxxxxxxxx>, germanshepherds4show@xxxxxxxxxxxxxxx
- Date: Mon, 18 Sep 2006 15:00:39 -0400
This is all we're going to get from the AKC about this, I fear. Same
old same old................
Peggy
p.s. and this is a quote, so the list may stop it...there's a limit to
how much can be quoted. However, this might be something people want to
read, so
I hope it goes through.
Approved: NewPass.Delegates
The information below outlines the agreement between AKC and Petland
that was discussed at the Delegate Meeting. Permission is granted to
cross post.
Jim Crowley American Kennel Club
FACT SHEET
At the September meeting of the AKC Delegates, the AKC announced a
program in which Petland may facilitate the individual AKC registration
process for
eligible dogs sold in their stores. Today, many of these AKC-registrable
dogs are registered with other registries or not at all. Several questions
emerged following that announcement. We provide the following details to
reduce misunderstandings about the program.
What kind of agreement does the AKC have with Petland?
Following are some of the basic facts about this plan:
.
Only AKC-registrable dogs are eligible for this program. The program
does not provide registration to dogs not otherwise eligible for
registration. We
are doing this in large part to assure that AKC-registrable puppies
already in these stores are registered with AKC.
.
AKC will educate Petland staff about the value and importance of AKC
registration. AKC will highlight the opportunity for participation in
appropriate AKC events and the importance of programs like AKC Canine
Good Citizen to promote responsible dog ownership.
.
Petland will encourage new puppy owners to register with the AKC.
Petland will help the customer complete the AKC registration form
online, similar to
the current online registration process. The customer will pay the
entire AKC registration fee in the store. Petland may charge the
customer a small
processing fee to cover their cost. Registering in the store increases
the likelihood that the puppy owner will register their new puppy with
the AKC.
Research has shown that if dog owners don't register their dog soon
after acquiring it, they are less likely to do so in the future.
.
This program allows the AKC inspections team to continue its active
presence in the commercial sector. If puppies sold in retail pet stores
are not AKC
registrable, AKC loses the ability to inspect and influence the care and
conditions in pet stores and the breeding kennels that supply the pet
stores.
.
AKC and Petland are not engaged in an endorsement, partnership,
affiliation or joint venture. A written agreement between AKC and
Petland exists, in
large part, to protect the AKC and ensure that all applicable AKC
Registration Rules and Procedures are followed.
.
AKC does not endorse any breeder or seller of dogs. Our central message
about how to buy a puppy -- to thoroughly research the breed and the breeder
and to consult AKC resources, starting with the parent club -- has not
and will not change.
.
This program has not changed AKC's registration policies. The AKC has
always registered dogs sold through pet retailers as long as the pet store
and breeder are in compliance with our standards for accurate record
keeping and meet the AKC's care and conditions requirements. Read our
Compliance
fact sheet at: http://www.akc.org/press_center/facts_stats.cfm?page=6.
The program with Petland offers AKC an opportunity to communicate the
benefits
of registration and involve new puppy owners in the world of AKC but
does not imply an endorsement any more than AKC papers have in the past.
It will
ensure that AKC inspectors and investigators continue to have access to
all kennels breeding AKC puppies. This will continue enforcement of our
care and
conditions policies and compliance with record-keeping. Why is AKC
encouraging the registration of all registrable dogs?
.
Today, many AKC-registrable dogs sold by pet retailers are not
registered with the AKC by their owner. Less than 50 percent of
AKC-registrable dogs
are registered with the AKC. The AKC strategic plan targets this problem
in all customer groups, including pet stores. When these new owners do not
register, AKC and our clubs lose the ability to encourage them to become
part of the fancy or to educate them about responsible dog ownership. We
feel we can best promote our values and bring people into the world of
AKC events by reaching out to new dog owners no matter where they choose to
purchase their dog.
.
AKC's ability to influence legislation and public opinion is directly
linked to the number of dog owners we represent. Ultimately, AKC's
ability to take
a leadership stand on any issue is closely tied to the size of our
constituency (the number of people with AKC registered dogs).
.
AKC can best serve the interests of dogs and their owners by maintaining
stringent standards and promoting the benefits of AKC registration. With
more than 20 different for-profit businesses acting as canine
"registries" in the U.S., it is important that the AKC distinguish
itself as the genuine
purebred registry. Many of these for-profit businesses will "register"
dogs with little or no proof of lineage and none have any inspections or
compliance standards. These businesses actively and aggressively work to
convert AKC registrations into applications for their listing services. The
fact that AKC can inspect kennels and pet shops and take action against
them whenever necessary protects the welfare of all AKC puppies.
.
AKC's ability to offer important programs is directly linked to our
annual registrations. In addition to subsidizing AKC events,
registration fees
provide support for a range of programs and services including the AKC
Canine Health Foundation and the AKC Museum of the Dog. Registration income
also provides an important source of funding for our scholarship
programs, veterinary outreach, our compliance department, combating
unfair canine
legislation, providing disaster relief and much more.
What else is being done to promote AKC Registration?
We are less than a year into a five year strategic plan that has already
introduced a suite of benefits and resources for the fancy including a
breeder newsletter, full litter registration option, litter coupons,
online accounts and enhancements to online dog registration. In
addition, AKC has introduced new registration benefits like dog.com
e-certificates for both breeders and individual registrants and
complimentary first office visits at participating veterinarians. As we
continue implementing the plan, additional programs for breeders and new
dog owners will be introduced. We have made a significant investment in
a diversified advertising campaign
that communicates our mission and promotes the value of AKC registration
and the integrity of our Registry. Our message embodied in our advertising
tagline "We're more than champion dogs. We're the dog's champion" has
reached almost 200 million people in print and broadcast media during the
past year.
How will this impact rescue?
Dogs will be sold in pet stores whether or not AKC registers them.
However the AKC feels that by bringing more registrants into the AKC
fold we have
the opportunity to educate them and involve them in programs that
promote responsible dog ownership.
What prompted this agreement?
The AKC has undertaken a strategic plan to reverse the significant
decline in registrations that has occurred during the last decade. The
plan includes
a number of separate initiatives. Together these initiatives are
designed to regain market share, while maintaining a registry of
unequaled integrity and
size. The approach outlined in the plan is to increase registrations by
addressing the needs of all customer groups - fanciers, breeders, pet owners
and the commercial channel. This focus stems from a belief that purebred
dogs are best served by the AKC, and that breeding programs are improved
with our involvement. This inclusive approach helps position AKC as the
voice for all dogs and all dog owners.
What are the next steps?
As a result of the questions raised both during and after the September
Delegates Meeting the Staff will continue reviewing and communicating with
our core constituency. A meeting will be held prior to the October Board
Meeting which will include a number of Delegates and fanciers to discuss
this initiative. The AKC Board of Directors will discuss this topic
during the October Board Meeting. The program is under review by staff and
management. Further details will be provided when they are available.
You may direct comments to:
.
Email: puppyreg@xxxxxxx
<http://tech.groups.yahoo.com/group/allaboutcavaliers/post?postID=LK-ue-PBLr8zCBYi-q65hlVsrDfrPFHjIZEN3UA14RY2GqJ2ND7y4HIiZxu1I18lOyCt14eN>
.
Mail: AKC Operations, 5580 Centerview Drive, Raleigh, NC 27606-3390
Lisa Peterson
Director, Club Communications
American Kennel Club
260 Madison Avenue
New York, NY 10016
212-696-8360
lxp@xxxxxxx
<http://tech.groups.yahoo.com/group/allaboutcavaliers/post?postID=5jGd4vjJ9xgM5JATAWbtog0EIP-k9wWB_7M4CSFeAhTofBl9d0oOBb7EEOlRUk7uFg>
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