I agree with Paula, (no big surprise). But, they not do a great job with what they do, but when you talk to anyone about dogs, the first thing is, "Id that an AKC registered dog?" AKC has brand recognition over most other organizations. The others that come to mind are NBA, CBS, IBM, (International Brotherhood of Magicians), and SOB. Evan L. Ginsburg gsyrfund.com Asgard German Shepherds _http://www.asgardgsd.com_ (http://www.asgardgsd.com/) Where Type Movement and Temperament come together In a message dated 5/2/13 8:23:59 A.M. Pacific Daylight Time, pcooke212@xxxxxxxxxxx writes: The only point of my original post is that - I think the Today Show did a good job of showing that the AKC does not do what it says it does. ============================================================================ POST is Copyrighted 2012. All material remains the property of the original author and of GSD Communication, Inc. NO REPRODUCTIONS or FORWARDS of any kind are permitted without prior permission of the original author AND of the Showgsd-l Management. ALL RIGHTS RESERVED. Each Author is responsible for the content of his/her post. This group and its administrators are not responsible for the comments or opinions expressed in any post. ALL PERSONS ARE ON NOTICE THAT THE FORWARDING, REPRODUCTION OR USE IN ANY MANNER OF ANY MATERIAL WHICH APPEARS ON SHOWGSD-L WITHOUT THE EXPRESS PERMISSION OF ALL PARTIES TO THE POST AND THE LIST MANAGEMENT IS EXPRESSLY FORBIDDEN, AND IS A VIOLATION OF LAW. VIOLATORS OF THIS PROHIBITION WILL BE PROSECUTED. For assistance, please contact the List Management at admin@xxxxxxxxxxx VISIT OUR WEBSITE - http://showgsd.org SUBSCRIPTION:http://showgsd.org/mail.html NATIONAL BLOG - http://gsdnational.blogspot.com/ ============================================================================