[ SHOWGSD-L ] Re: The Review
- From: Stormy Hope <Stormy435@xxxxxxx>
- To: DaList list <showgsd-l@xxxxxxxxxxxxx>
- Date: Mon, 8 Aug 2011 09:45:23 -0700
There are some good usable options here.
I follow several magazines on line any more. And lots of
newsletters. Funny, back in 1999, I originated a monthly newsletter
for an obedience club. Not too many out there then, There were so
many complaints that I dropped it. Three years later, an on-line
newsletter from that club began again and it is still running. People
adapt, they really do. Think how many of our members cringed at the
thought of even posting on a computer, now many of the cringers are
avid Facebook communicators.
We are an "old" club, and some of our members are still not on-line,
but I bet if there was a real survey and got in touch with members,
one would find that most are on-line.
Many of the members want their Review in their hands, to hold and
touch. Others would rather have more articles and more ads and if
that means going on line, so be it. I fall in the last category. The
recent Reviews (NOT Susan's fault) were a 15 minute glance except to
read the minutes and an article. It didn't used to be that way and
could be that way again... if on line. We just don't have the ads to
support the magazine as it is.
Which reminds me.... I am eager to see the April minutes... that was
the first Board Quarterly meeting as a teleconference (not a
videoconference?), and it will be interesting to see how it went.
Stormy Hope
On Aug 8, 2011, at 9:02 AM, Ruth Scheubler wrote:
> We have pretty much decimated the Review anyway - no ads, no
> content. Not the Review's fault. It is the perk of membership I like
> best but I sure do not look forward to it like I used to. But then
> neither are lots of the other magazines i used to get.
>
> I love having a good breed magazine but without a good advertiser
> base it will not happen. And since this one is geared towards the
> GSDCA member/exhibitor we have a very limited customer base. We want
> to treat it like a newsletter in the budget but expect a full color
> breed monthly magazine that provides articles, lots of photos, ads
> (paid by others, of course), etc.
>
> Printing and mailing costs are high and there might be good savings
> by allowing members to select electronic versions as an option
> allowing for a much smaller print run and much lower mailing costs.
> Having the entire magazine online and archiving it there, might make
> it a viable option for many of us. Having it online and having a
> good index so you can easily find any dog in the magazine would work
> for me. Making it available to non-members that way would be good.
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