[ SHOWGSD-L ] Re: Subject: Re: Review
- From: Jessica MacMillan <spotted101@xxxxxxxxxxx>
- To: <inflight@xxxxxxxxxxxxxxx>, <gretchanya@xxxxxxx>, <showgsd-l@xxxxxxxxxxxxx>
- Date: Thu, 11 Feb 2010 16:12:27 -0600
Remember.... The ads shouldn't be redesigned to go online.. Just go from pdf to
a publisher and link it to the GSDCA website. All you have is the initial cost
of the online publisher.. This pays for itself with more advertising.
Jess Mac
Paisley Dal
> From: inflight@xxxxxxxxxxxxxxx
> To: gretchanya@xxxxxxx; showgsd-l@xxxxxxxxxxxxx
> Subject: [ SHOWGSD-L ] Re: Subject: Re: Review
> Date: Thu, 11 Feb 2010 13:22:30 -0800
>
> -----Original Message-----
> From: showgsd-l-bounce@xxxxxxxxxxxxx [mailto:showgsd-l-bounce@xxxxxxxxxxxxx]
> On Behalf Of gretchanya@xxxxxxx
> Sent: Thursday, February 11, 2010 8:46 AM
> To: showgsd-l@xxxxxxxxxxxxx
> Subject: [ SHOWGSD-L ] Subject: Re: Review
>
> Okay, so when I created a website for this purpose almost four years ago,
> it was shot down in flames as ridiculous (gsdbydesign was developed as a
> site for the Review before I decided to use it under a different name. BTW,
> this same website was included in my proposal for the editor position). I
> guess I was ahead of my time.
> YES, the Review needs an electronic presence - no doubt about it. Not only
> does it save money, it's excellent marketing for the club and the Review.
> And there's plenty of software on the market right now that does it for you.
> Check out Show Sight Magazine or the Dog News. Online FREE every month.
> ---------------------
> Becky T. Dickson
> www.gretchanya.com
> www.gsdbydesign.com
>
>
> I remember the time you are talking about Becky. I recall how that idea was
> shot down in flames because you offered the parent club the opportunity of
> having a profit making arm of the Review. circa April, 2007. The Board was
> presented the idea of a GSDCA Review online April 2008. The newly designed
> website was re-launched in I think May-June of last year. It is extremely
> powerful and could more than easily host a securely hosted magazine. I
> obviously don't know what's happening with it.
>
> I think our Review needs to do the following things:
>
> 1) Control costs for output of as close to an error-free publication as
> possible, both for online and in print. Controlling costs does not mean
> increasing prices, it means doing the job for the least amount of money as
> possible while getting the highest quality publication. Further, the more
> paid advertising, especially corporate advertising, in the magazine, the
> more money available which in essence also controls the cost. To make it a
> value added proposition for the corporate advertiser, for those signing a
> yearly contract, they are given banner ads on the website.
> 2) Have an online version of the magazine which article content is member
> only and where ads are available as either a value added proposition to the
> print ads or available for a small additional price, but only available
> online if you advertise in the print version. Anything less will kill the
> print version, and I'm sorry, there are too many people like myself who
> enjoy having a printed copy of the Review to not only look at when I first
> get it, but to "review" later as the case may be. I regularly have Reviews
> easily available to look, several of which are 10-15 years old, and some
> even older than that. It's important to know where you've been to know
> where you're going. Perhaps the advertising should be made available to the
> world, because more people who see the ads, make advertising more appealing
> to the advertisers.
> 3) Like you said, there are several programs out there now which convert
> pdfs into online magazine with an actual turn page feel.
>
> In any event, an online Review would be an outstanding addition, 3 years ago
> would have been better than none, but it would be great if we could get it
> soon. IMO.
>
> Kathaleen
>
>
>
>
>
> ===========================================================================>
> POST is Copyrighted 2009. All material remains the property of the original
> author and of GSD Communication, Inc. NO REPRODUCTIONS or FORWARDS of any
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>
> VISIT OUR WEBSITE - http://showgsd.org
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POST is Copyrighted 2009. All material remains the property of the original
author and of GSD Communication, Inc. NO REPRODUCTIONS or FORWARDS of any kind
are permitted without prior permission of the original author AND of the
Showgsd-l Management. ALL RIGHTS RESERVED.
ALL PERSONS ARE ON NOTICE THAT THE FORWARDING, REPRODUCTION OR USE IN ANY
MANNER OF ANY MATERIAL WHICH APPEARS ON SHOWGSD-L WITHOUT THE EXPRESS
PERMISSION OF ALL PARTIES TO THE POST AND THE LIST MANAGEMENT IS EXPRESSLY
FORBIDDEN, AND IS A VIOLATION OF LAW. VIOLATORS OF THIS PROHIBITION WILL BE
PROSECUTED.
For assistance, please contact the List Management at admin@xxxxxxxxxxxx
VISIT OUR WEBSITE - http://showgsd.org
NATIONAL BLOG - http://gsdnational.blogspot.com/
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