[ SHOWGSD-L ] Re: REVIEW 1996/2005
- From: "Steve Grainger" <hckryhillgsd@xxxxxxxxxxxxx>
- To: "Terry Cochran" <fairway97045@xxxxxxxxx>, "Carolyn" <marhaven@xxxxxxx>, "showgsd-l" <showgsd-l@xxxxxxxxxxxxx>
- Date: Fri, 14 Jan 2005 21:18:18 -0600
Thank you Terry..that was kind of you to be so complimentary. The key to
the ads success was simplicity..and team work. Most owners sent me their
copy..the artwork was kept simple..and if I remember correctly no one had
any complaints.It was an effective attention grabber. Again thank you..and
I am glad you enjoyed it. I hope others will follow suit...and think about
doing the same in the future. Christine
> [Original Message]
> From: Terry Cochran <fairway97045@xxxxxxxxx>
> To: <hckryhillgsd@xxxxxxxxxxxxx>; Carolyn <marhaven@xxxxxxx>; showgsd-l
<showgsd-l@xxxxxxxxxxxxx>
> Date: 1/14/2005 5:24:07 PM
> Subject: [ SHOWGSD-L ] Re: REVIEW 1996/2005
>
> I remember that run of adds. I thought it was really impressive. I always
wondered how you got them all together and agreeing on what the adds should
look like.I remember thinking about that add at the progeny group at the
national in Saint Louis. How many dogs were in Bulls presentation class? I
know there were at least 10.
>
> That is what good advertising does. makes you pay attention.
>
> Good job.
> Terry
> Steve Grainger <hckryhillgsd@xxxxxxxxxxxxx> wrote:
> Carolyn, that is a very good observation. We, on the other hand have spent
> our fair share of advertising dollars over the years.Those of us who
> usually do advertise regularly in the Review..want that eye candy you are
> talking about! I love being able to have at my disposal graphics..and
> brilliant color.. I like black and white, too..if I can use color splashes
> as accents...or just straight black and white for introducing a youngster.
> "Back in the day"..more ads were black and white..color was reserved for
> "National" time only if you could afford it! Somewhere along the way..the
> "competitive" bar was raised...and color ads became the thing to do.
> Breeders, also don't really seem to encourage those owning their stud dogs
> progeny..to run ads altogether like they used to. I did this with Bull
> progeny I think back in 98 or 99..each person spent 125.00.on a B/W
> page..even though not color..seeing 10 or so consecutive pages of ads can
> make an impression..sometimes it takes a "village'..and I was fortunate
> enough to have good people that had bred to Bull..and were willing to
> contribute to the project..all the ads were linked together with the logo
I
> used in Bull's ads. I took work..and organization..but the results were
> rewarding. All the ads were sent to me..with copy and picture..I laid them
> out and sent them in. Handlers used to do the same..it gave the
impression,
> that this team was the one to be on if you wanted to win. the 1996 Review
I
> mentioned has no color ads in the issue...there are a few double page ads
> Like you..we love the Review and want to continue to support it. Christine
>
>
> > [Original Message]
> > From: Carolyn
> > To: ; Terry Cochran ;
> showgsd-l
> > Date: 1/14/2005 4:36:02 PM
> > Subject: REVIEW 1996/2005
> >
> > I may have a slightly different take on the Review.
> > WE LOVE IT!!! Whoever is driving when we pick up the mail grabs it
> when we get
> > home because the other one has been looking at it!
> > We have never been consistant advertisers in the Review, but I sure wish
> we could.
> > The colored pages are gorgeous and Gail does a beautiful job....which is
> part of the
> > problem for us!! Who wants to stick in a black and white Ad now when
> the
> > colored Ads are "eye candy" that attract your eye? But who can afford
> to
> > constantly run an Ad in color.
> >
> > Carolyn marhaven@xxxxxxx
> > www.marhaven.com
> >
> > Subject: [ SHOWGSD-L ] Re: DEC. REVIEW 1996
> > > In the 1990 Review..one handler...had 9 ads..Also major all-breed wins
> were
> > > published. there were 6 memorial ads..there were 4 informational
> articles, and 3
> > > judges critiques There has been a big decline in judges
> critiques(why?)..again..no
> > > title holders page...which should include new Champions, obedience,
> agility,
> > > herding, and schutzhund titles. I would maybe like to see some
> interviews that
> > > appear in the back of the Red Book with some of the older
> breeders..perhaps along
> > > with some interviews that used to be in The Best Of..a magazine that
> Gail did. these
> > > things don't generate revenue..but are interesting. Articles and
> features such as
> > > the aforementioned..helped fill in the gaps, so to speak ,when Review
> ads were down.
> > > You are correct about websites...however, I personally don't visit
that
> many
> > > breeder's websites unless I am looking for something specific..I look
> at the PC site
> > > more frequently for show results,etc. C.Grainger>
> > ***************************************************
> > >> From: Terry Cochran > To: hckryhillgsd@xxxxxxxxxxxxx;showgsd-l
> > >
> > > In 1990 I went to the Review to find a dog. In 2005 I go to the
> breeders website.
> > > There in lies the large part of the difference.> Terry
> > >
> > > Steve Grainger wrote:
> > >
> > > Don't have my Jan issue yet..but do have December's, so,went to the
> book
> > > case..pulled out December, 1996 GSD Review...ad rate..125.00 for B/W
> page.The Review
> > > was 58 pages..still the small format...so make it an 8x10 format...you
> would
> > > probably lose some pages. Pulled out a Dec.1990 Review..ad rate
> B/W..125.00..101
> > > pages. Now in Dec.2004..the ad rate is STILL 125.00 for 1 B/W page
> after 15
> > > years...the Dec. 2004 Review is only 28 pages..so we have lost 72
pages
> since 1990.
> > > Make note. In 90..there were 3 judges critiques..plus a page called
the
> "Parade of
> > > Titleholders" I used to like this page..you got a little picture for
> free plus a
> > > small copy of the dogs pedigree was featured. .never understood why
the
> Review quit
> > > doing this. Was a nice little perk for your membership fee....would
> anyone else like
> > > to see something similar to the "Parade" page re-setablished...even if
> not for
> > > free..for a very nominal fee? C.Grainger
> > >
> >
>
>
>
>
>
> Terry Cochran
> www.FairwayShepherds.com
> www.Rightdog.com RightDog Photography
>
> ---------------------------------
> Do you Yahoo!?
> The all-new My Yahoo! ? What will yours do?
>
>
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POST is Copyrighted 2004. All material remains the property of the original
author and of GSD Communication, Inc. NO REPRODUCTIONS or FORWARDS of any kind
are permitted without prior permission of the original author AND of the
Showgsd-l Management. ALL RIGHTS RESERVED.
ALL PERSONS ARE ON NOTICE THAT THE FORWARDING, REPRODUCTION OR USE IN ANY
MANNER OF ANY MATERIAL WHICH APPEARS ON SHOWGSD-L WITHOUT THE EXPRESS
PERMISSION OF ALL PARTIES TO THE POST AND THE LIST MANAGEMENT IS EXPRESSLY
FORBIDDEN, AND IS A VIOLATION OF LAW. VIOLATORS OF THIS PROHIBITION WILL BE
PROSECUTED.
For assistance, please contact the List Management at admin@xxxxxxxxxxxx
VISIT OUR WEBSITE - http://www.showgsd.org
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