[ SHOWGSD-L ] Pfizer, American Kennel Club reach deal - $500,000 over two years

From: Stormy Hope <Stormy435@xxxxxxx>
To: show list <showgsd-l@xxxxxxxxxxxxx>
Date: Fri, 10 Sep 2010 07:35:59 -0700
Pfizer, American Kennel Club reach deal
By LINDA A. JOHNSON (AP) â?? 23 hours ago
_http://www.google.com/hostednews/ap/article/ALeqM5iMMWgYrOq9cGmwcFWKwqK3aJE
KBgD9I3VI883_
(http://www.google.com/hostednews/ap/article/ALeqM5iMMWgYrOq9cGmwcFWKwqK3aJEKBgD9I3VI883
 
)
TRENTON, N.J. â?? Pfizer Inc. said Wednesday its animal health unit  
and the
American Kennel Club Canine Health Foundation entered an exclusive
partnership on new areas of research on dog diseases and treatments.
Pfizer said the goal is to strengthen efforts to prevent, treat and cure
canine disease, but the research eventually could lead to medicines for
people as well.
"We have the opportunity to gain enormous insights and be part of  
pursuing
scientific discoveries that not only impact animals, but ... humans,"  
Dr.
David Haworth, director of Global Alliances for Pfizer Animal Health,  
said
in a statement.
The world's biggest drugmaker will provide $500,000 over two years and  
will
include both basic and applied research. The New York-based company and
the American Kennel Club will share leadership and scientific expertise.
They already have worked together through projects including the Canine
Comparative Oncology and Genomics Consortium at the National Cancer
Institute.
Pfizer said the deal is part of its ongoing commitment to  
veterinarians and
the future of their profession.
The partnership might also help Pfizer curry favor with veterinarians  
and
win loyalty to brands such as its Vanguard vaccine against distemper and
other viruses.
Medicines for pets and livestock have become a hot area for huge
pharmaceutical companies trying to diversify in an effort to combat  
the potential
loss of billions in annual revenue as their blockbuster drugs get  
cheaper
generic competition.
Treatments for pets are particularly appealing because they rarely face
generic competition and prices are not negotiated down by insurance  
companies
and government health programs, as with drugs for people. In addition,
global sales of animal drugs and vaccines have been rising at a steady  
rate of
5 percent a year, partly fueled by bigger livestock herds as the growing
middle class in emerging markets eats more meat.
Pfizer's Fort Dodge animal health unit currently leads the industry with
about 20 percent of the market.
Pfizer is about to lose that lead to a joint venture awaiting final
approval, combining the veterinary medicine businesses of Merck & Co.,  
of
Whitehouse Station, N.J., and France's Sanofi-Aventis. The two  
companies have said
the combined operation, to be called Merial-Intervet, will have a  
share of
about 29 percent in the $19-billion-a-year global market for medicines  
for
pets and livestock. Its top products will include the widely used
flea-and-tick blocker Frontline and chewable heartworm preventer  
Heartgard.
Pfizer shares rose 23 cents, or 1.4 percent, to $16.56, as the broader
markets also rose.
AP Business Writer Damian Troise in New York contributed to this report.
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[ SHOWGSD-L ] Pfizer, American Kennel Club reach deal - $500,000 over two years

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