[ SHOWGSD-L ] GSDCA Website
- From: "Kathaleen Strong" <inflight2@xxxxxxxxxxxxxxxx>
- To: <showgsd-l@xxxxxxxxxxxxx>
- Date: Sun, 20 May 2007 10:24:09 -0700
Was surfing around the GSDCA website.
**Buried** under the education committee's envelope, I found this - "Video
excerpts from the 2006 Judge's seminar". I didn't even get through all of
these excerpts. but I have to say . FINALLY and WOW!!! Great job ---
something that will hopefully educate people found on the website. Very
good. Question is though - why isn't there a link to this one thing on the
homepage -- in bold saying it's there. Lord help anyone actually looking
for information, you need a bulldozer to find it.
I was directed to the new website design idea link found on the homepage at
the bottom.
VERY NICE, CLEAN and Professional! Good job - can't wait until this
actually gets up and running and is the representation of our breed to the
world.
My only constructive criticism would be that there are no pictures on it. I
think a similar Java rotator as is being used for the banner ads at the top
would be great only thing - have pictures of the breed doing different
things, ie tracking, obedience, agility, rally, and then a series of
deceased animals who have attained AOE, GV or GVx.
The most important thing that this website needs to incorporate is this ===
remember WHO the AUDIENCE is! The audience obviously is for the members,
but the important information that they need can be found by hitting a
"member button" and all things related experienced members who want various
information should be found there (not behind a wall) with a link for
"member login" there as well.
Beyond the membership, possibly the more important audience is - that this
website should be the major benefactor of information - is the average joe
blow who is looking for basic breed information. Based upon my initial
basic search information using my sponsored account - the term German
Shepherd averages 85,000-100,000 impressions per month. If only 10% of
those impressions are people looking for information about the breed - then
that is certainly a lot more people than this membership is. It also seems
to me that we need to severely DUMB DOWN the main entrance page, so that
information important to consumers, the people who need the basic breed
information easily accessible, who may never visit this site again, but
might if they find a plethora of easily accessible breed information -
that's who the target audience needs to be. The members are obviously
important, but they are easier to serve if they remember that getting
correct breed information out there will be a benefit to the breed as a
whole and will possibly help them sell more puppies - I'm sure they'll
understand the concept.
Finally, one last comment:
* Graphics Design and Implementation by: Sousan Karimi,
Email: <mailto:sousan@xxxxxxxx> <sousan@xxxxxxxx>,
Who is this person, as I can't find their name in the membership list? Are
they doing this work out of the kindness of their heart or are they being
recompensed by the club or someone else?
In any event, I applaud the new look of the proposed design, and hope that
the suggestions made here become part of how we market our breed to the
world.
Regards,
Kathaleen
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