[ SHOWGSD-L ] Re: Ads - trying again
- From: "Whitworth" <leashes@xxxxxxx>
- To: <BAERENTATZE312@xxxxxxx>, <VPREZHMF@xxxxxxx>, <showgsd-l@xxxxxxxxxxxxx>
- Date: Sat, 21 Aug 2010 08:06:10 -0400
This is a great point in expanding the distribution of the Review. The
Review could be a wonderful tool for promoting our dogs outside the
membership and attracting new people which we really need.
Nancy
----- Original Message -----
From: <BAERENTATZE312@xxxxxxx>
To: <VPREZHMF@xxxxxxx>; <showgsd-l@xxxxxxxxxxxxx>
Sent: Friday, August 20, 2010 11:39 AM
Subject: [ SHOWGSD-L ] Re: Ads - trying again
>I agree with Helen's post on ads. It seems you get more bang for your
> buck when you advertise in the Chronicle, even if the ads are pricey, the
> distribution and exposure is so great (and more important effective) that
> ads are
> actually cheaper based on results. As far as our Review, I don't
> know
> what they can do to revamp and make it profitable to advertise.
> Currently
> it basically is preaching to the choir, our membership. We need to
> expand
> our distribution to make it an effective magazine. If the club would
> take
> a chance on national exposure, like have the Review available for sale in
> pet stores, etc., but it would have to be much more than just results, a
> few
> ads and upcoming shows. It would need to contain articles also directed
> at
> 'regular' (dare I say pet people - because that is what majority of our
> breed is, family pets). Maybe a yearly expanded version to promote the
> national (one that could contain a compilation of the year's articles)
> again
> focusing on what a 'regular' GSD owner would be interested in to be sold
> commercially at pet stores. We could print extra copies and saturate the
> geographical area where the upcoming national will be held. It could
> spark interest
> in attendance of the national. We could also send it with an invitation
> to local TV/radion stations for publicity. We have to start thinking
> outside just our interests in the breed. As the saying goes "be
> inclusive not
> exclusive." All I know is I miss the great articles of the past and
> would
> take time to go through the old Reviews page by page. I've got Reviews
> that
> I treasure going back to 1927. Now it's just bathroom reading material
> and
> takes no time what so ever, and then I flush. :-(
> Just trying to brainstorm a bit.
> Pat
>
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> original author and of GSD Communication, Inc. NO REPRODUCTIONS or
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> original author AND of the Showgsd-l Management. ALL RIGHTS RESERVED.
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> expressed in any post.
>
> ALL PERSONS ARE ON NOTICE THAT THE FORWARDING, REPRODUCTION OR USE IN ANY
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>
> For assistance, please contact the List Management at admin@xxxxxxxxxxx
>
> VISIT OUR WEBSITE - http://showgsd.org
> NATIONAL BLOG - http://gsdnational.blogspot.com/
> ============================================================================
============================================================================
POST is Copyrighted 2010. All material remains the property of the original
author and of GSD Communication, Inc. NO REPRODUCTIONS or FORWARDS of any kind
are permitted without prior permission of the original author AND of the
Showgsd-l Management. ALL RIGHTS RESERVED.
Each Author is responsible for the content of his/her post. This group and its
administrators are not responsible for the comments or opinions expressed in
any post.
ALL PERSONS ARE ON NOTICE THAT THE FORWARDING, REPRODUCTION OR USE IN ANY
MANNER OF ANY MATERIAL WHICH APPEARS ON SHOWGSD-L WITHOUT THE EXPRESS
PERMISSION OF ALL PARTIES TO THE POST AND THE LIST MANAGEMENT IS EXPRESSLY
FORBIDDEN, AND IS A VIOLATION OF LAW. VIOLATORS OF THIS PROHIBITION WILL BE
PROSECUTED.
For assistance, please contact the List Management at admin@xxxxxxxxxxx
VISIT OUR WEBSITE - http://showgsd.org
NATIONAL BLOG - http://gsdnational.blogspot.com/
============================================================================
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