[ SHOWGSD-L ] : Ads - trying again

  • From: ardejay@xxxxxxx
  • To: BAERENTATZE312@xxxxxxx, showgsd-l@xxxxxxxxxxxxx
  • Date: Fri, 20 Aug 2010 12:50:23 -0400

Berniece Stahl of Stahl Farm Kennel once  told me ,if you want to sell puppies 
advertise in Dog World(since gone)if you want to brag,do it in the Review !!! 
Keep bragging everybody !!! I love it !!

Donna Jacot,ArDeJay










-----Original Message-----
From: BAERENTATZE312@xxxxxxx
To: VPREZHMF@xxxxxxx; showgsd-l@xxxxxxxxxxxxx
Sent: Fri, Aug 20, 2010 11:39 am
Subject: [ SHOWGSD-L ] Re: Ads - trying again


I agree with Helen's post on ads.   It seems you get more bang for your 
uck when you advertise in the Chronicle, even if the ads are pricey, the 
istribution and exposure is so great (and more important effective) that ads 
re 
ctually cheaper based on results.   As far as our Review, I don't     know 
hat they can do to revamp and make it profitable to advertise.   Currently 
t basically is preaching to the choir, our membership.   We need to expand 
ur distribution to make it an effective magazine.   If the club would take 
 chance on national exposure, like have the Review available for sale in 
et stores, etc., but it would have to be much more than just results, a few 
ds and upcoming shows.   It would need to contain articles also directed at 
regular' (dare I say pet people - because that is what majority of our 
reed is, family pets).   Maybe a yearly expanded version to promote the 
ational (one that could contain a compilation of the year's articles) again 
ocusing on what a 'regular' GSD owner would be interested in to be sold 
ommercially at pet stores.   We could print extra copies and saturate the 
eographical area where the upcoming national will be held.   It could spark 
nterest 
n attendance of the national.   We could also send it with an invitation 
o local TV/radion stations for publicity.   We have to start thinking 
utside just our interests in the breed.   As the saying goes "be inclusive not 
xclusive."   All I know is I miss the great articles of the past and would 
ake time to go through the old Reviews page by page.   I've got Reviews that 
 treasure going back to 1927.   Now it's just bathroom reading material and 
akes no time what so ever, and then I flush. :-(
ust trying to brainstorm a bit.
at
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ATIONAL BLOG - http://gsdnational.blogspot.com/
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============================================================================
POST is Copyrighted 2010.  All material remains the property of the original 
author and of GSD Communication, Inc. NO REPRODUCTIONS or FORWARDS of any kind 
are permitted without prior permission of the original author AND of the 
Showgsd-l Management. ALL RIGHTS RESERVED. 

Each Author is responsible for the content of his/her post.  This group and its 
administrators are not responsible for the comments or opinions expressed in 
any post.

ALL PERSONS ARE ON NOTICE THAT THE FORWARDING, REPRODUCTION OR USE IN ANY 
MANNER OF ANY MATERIAL WHICH APPEARS ON SHOWGSD-L WITHOUT THE EXPRESS 
PERMISSION OF ALL PARTIES TO THE POST AND THE LIST MANAGEMENT IS EXPRESSLY 
FORBIDDEN, AND IS A VIOLATION OF LAW. VIOLATORS OF THIS PROHIBITION WILL BE 
PROSECUTED. 

For assistance, please contact the List Management at admin@xxxxxxxxxxx

VISIT OUR WEBSITE - http://showgsd.org
NATIONAL BLOG - http://gsdnational.blogspot.com/
============================================================================

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