[ SHOWGSD-L ] Re: Ads
- From: Doris E <irrenhaus4@xxxxxxxxxxx>
- To: ketchy@xxxxxxxxxxxxxxx, "showgsd-l@xxxxxxxxxxxxx" <showgsd-l@xxxxxxxxxxxxx>
- Date: Fri, 20 Aug 2010 09:51:59 -0700
Penny & Bill wrote:
> As far as our Review, I don't know
> what they can do to revamp and make it profitable to advertise.
> Currently
> it basically is preaching to the choir, our membership.
> **********************************************************************************************************
>
> 1. Make it a smaller size, as it used to be, giving it the "unique"
> factor.
> *I LOVED the original size. Don't care much for it, now.*
> 2. Cut it down to a quarterly magazine, with themes. (Bitch issue,
> up-coming stars, stud dog issue, etc.)
> *I would suggest every other month, rather than quarterly. This enables
> people to advertise close to an event they plan to enter.*
> 3. Mail it AKC to judges.
> *YES. But Specialty judges, mainly. *
> 4. Enlist help from the membership as far as writing pertinent
> articles. *Good idea. Also could interview various members.*
>
> 5. Remind the members that THEY ARE the magazine, by giving discounts
> for advertising.
>
>
> Just a few suggestions.
>
> Penny in NC
> ============================================================================
>
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