[ SHOWGSD-L ] About The Review From A Magazine Person
- From: Jessica MacMillan <spotted101@xxxxxxxxxxx>
- To: <showgsd-l@xxxxxxxxxxxxx>
- Date: Sun, 14 Feb 2010 17:52:55 -0600
Sending this from my phone...
Jessica
From: spotted101@xxxxxxxxxxx
To: showgsd-l@xxxxxxxxxxxx
Subject: About The Review From A Magazine Person
Date: Sun, 14 Feb 2010 17:42:35 -0600
I continue to read the information being tossed around about the Review and
continue to shake my head...
1. Putting the Review on line will not hurt the membership. It will probably
help because by making it available to the public, people find out the GSDCA
isn't a snobby dog club.. DCA's membership is going up again.
2. More bang for the buck for advertisers. Considering how much ads cost in the
Review, they should get more for their money. Color ads in the Spotter are
250.00, plus their ad online. Even during this tough economic our advertisers
are still holding steady and most do color ads.
3. The program we use is very easy - and for those who have asked, DCA's
webmistress has been out of town - I will find out what it is. Anyways, all
that is done the magazine is uploaded in a pdf file to our ftp. The webmistress
loads it into the online magazine program and the program does the rest..
You need to do articles that appeal to everyone.. The more you appeal to
everyone, the more people want to be a part of it..
Maybe its time to rebid printers.. I looked at ad prices and was very surprised
- more expensive than I am used to..
Something to keep in mind with online.. You eliminate about a month of lagtime
or more. If you put the magazine online the day it goes to the printer, the
membership will have their info about a month or more earlier (printer,
mailhouse, USPS, etc.)
I will be happy to answer any questions.
JMHO..
Jessica Macmillan
Paisley Dals & the Shepherd Girls
NoFrills Design
Member of: DCA, GSDCA & GTCDC
DCA Spotter Layout & Design
www.thespotter.org
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