[ SHOWGSD-L ] Re: AKC<>September Chairman's Report
- From: SegerWind@xxxxxxx
- To: Stormy435@xxxxxxx, showgsd-l@xxxxxxxxxxxxx
- Date: Wed, 15 Sep 2010 20:09:29 EDT
I got my corrected ballot and is all completed :)
Steven
In a message dated 9/15/2010 6:54:32 P.M. Central Daylight Time,
Stormy435@xxxxxxx writes:
September Chairman's Report
From: JXC@xxxxxxx
Sent: 9/15/2010 7:54:00 A.M. Eastern Daylight Time
Subj: FW: September Chairman's Report
FOR IMMEDIATE RELEASE
Date: September 14, 2010
Contact: AKC Communications
Phone: 212-696-8343
Email: communications@xxxxxxx
CHAIRMAN'S REPORT
-- Board Planning Session Nurtures Ideas
And Reviews Initiatives to Grow AKC's Future --
New York, NY - In August the Board added a special "planning session" to
the regular Board meeting to discuss a variety of topics including
registrations, events, and brand imaging. On Sunday, Sept.12, AKC Vice
Chairman Tom
Davies, President and CEO Dennis Sprung, COO John Lyons, and I met
with the
Delegates' Coordinating Committee to further discuss the "state of the
sport" and how the Board, management, staff and Delegates can work
together to
overcome our many challenges in today's economic atmosphere.
With more than 5,000 AKC-affiliated clubs, we know the health of our
clubs
is paramount to growing the sport. We discussed reasons why some clubs
are
thriving while others are struggling. We explored ways to help clubs
create more well-attended events that would drive up exhibitor
entries, increase
spectator gate and bring them potential new members.
We are continuing to explore many possibilities for dog show
enhancements
such as: a Reserve Best-in Show, expanding the number of group
placements,
adding a 4-6 month-old puppy class, and a separate Amateur-Owner Handler
competition.
We have begun discussions with the Coordinating Committee and the
respective Delegate Committees but no decisions have been made. We
also discussed
registrations at length, including the current marketplace and the poor
economy.
We talked about how a shift in society's attitude regarding animal
rights
groups and the shelter adoption movement has affected the overall
number of
AKC registrations. Our data also shows us that our "core" breeders have
been breeding less over the last decade.
The loss in registered litters continues to have the single largest
impact
on the loss in registered dogs. We continue to study the reasons for the
declining "blue slip" return rate in order to find solutions. During our
planning session we also reviewed several staff-developed initiatives to
promote registrations including a new registration application and
upcoming
advertising slicks for clubs.
Further enhancement of the AKC brand to the dog-loving public was
another
topic of discussion. For example, we have just launched the new
Breeder of
Merit program. Not only is this a way for AKC to recognize our
responsible
breeders but it gives breeders a way of distinguishing themselves
above the
pack and communicating their dedication to the puppy-buying public.
We must continue to highlight all the helpful ways that AKC - and its
clubs - bring the responsible dog ownership message to life. For
example there
are more than 550 clubs and groups holding AKC Responsible Dog Ownership
Days this month. We know that our tireless volunteer work in purebred
rescue, our club-sponsored training classes and the AKC Canine Good
Citizené??
program, among many other initiatives, are what set us apart.
As dedicated breeders, club members, and passionate dog owners, we also
know the value of educating the new puppy buyer and the lasting impact
it has
on the dogs, their owners and the community. What better way to ensure
AKC's future than to continue the public conversation about the
important
role AKC registration plays in the good deeds, educational programs, and
volunteer outreach we do for all dogs.
Sincerely,
Ron Menaker
Chairman
###
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POST is Copyrighted 2010. All material remains the property of the original
author and of GSD Communication, Inc. NO REPRODUCTIONS or FORWARDS of any kind
are permitted without prior permission of the original author AND of the
Showgsd-l Management. ALL RIGHTS RESERVED.
Each Author is responsible for the content of his/her post. This group and its
administrators are not responsible for the comments or opinions expressed in
any post.
ALL PERSONS ARE ON NOTICE THAT THE FORWARDING, REPRODUCTION OR USE IN ANY
MANNER OF ANY MATERIAL WHICH APPEARS ON SHOWGSD-L WITHOUT THE EXPRESS
PERMISSION OF ALL PARTIES TO THE POST AND THE LIST MANAGEMENT IS EXPRESSLY
FORBIDDEN, AND IS A VIOLATION OF LAW. VIOLATORS OF THIS PROHIBITION WILL BE
PROSECUTED.
For assistance, please contact the List Management at admin@xxxxxxxxxxx
VISIT OUR WEBSITE - http://showgsd.org
NATIONAL BLOG - http://gsdnational.blogspot.com/
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