[sbinews] SBI to help customers shift to e-banking (Businessline)

  • From: "Rajendra S. Pai" <rspai9@xxxxxxxxx>
  • To: sbinews@xxxxxxxxxxxxx
  • Date: Mon, 19 Apr 2004 20:40:47 -0700 (PDT)

SBI to help customers shift to e-banking 
Our Bureau 
Coimbatore , April 19 

STATE Bank of India has started to give top priority
to technology products. "We are not against
personalised approach. But we want our customers to
use some of the facilities like Internet banking, ATM,
e-rail booking etc offered by us. Customers should get
a feel of technology-based products," Mr Abhijit
Datta, Chief General Manager (Chennai Circle), told
Business Line. 

The bank, he said would shortly be introducing
ePayments and salary accounts on the Net. "These
products would help the pensioners," he added. 

To popularise these products, SBI has been conducting
special programmes on a regular basis, he said and
pointed out that the customer care cell in each of the
bigger branches help the customers use these products
with ease. "We also send out mailers, play CD etc. It
is a handholding exercise," Mr Datta said. 

After decades, the bank is now looking at refurbishing
the interiors of select branches. About 100 branches
in Chennai circle are being refurbished 

"The thrust is on retail lending and
customer-orientation. Our men have to go out and do
marketing. We have to specialise in sales," he said. 

When asked how SBI proposed to do this and if the
employees were willing to move out and market, he
said: "The staff have understood the situation. We
cannot be complacent any more. But there is a lot of
difference between the marketing efforts by the
private sector banks and the nationalised ones. We do
not engage agents or a third party to market our
products. Our men are in direct touch with the
customers. We are more transparent in our charges," he

To a query on sizing down the strength with technology
in place, he said "actually, it is not just core
banking. Our efforts are now on business process

On inter-connectivity, to facilitate anywhere banking,
he said, "40 branches are now interconnected (all
India). We propose to extend it to 250 branches by
June 2004 and 500 by December 2004. Our target is to
cover 2,800 branches in all by March 2006. In Chennai
circle, 9 branches have been inter-connected. Another
30 would be inter-connected by December 2004."

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