[sbinews] SBI launches City Affinity Card in Ahmedabad (Business Standard)

  • From: "Rajendra S. Pai" <rspai9@xxxxxxxxx>
  • To: sbinews@xxxxxxxxxxxxx
  • Date: Tue, 4 May 2004 21:56:32 -0700 (PDT)

SBI launches City Affinity Card in Ahmedabad 
(Business Standard)  
Our Regional Bureau / Ahmedabad May 05,2004 
SBI Cards, one of the fastest growing credit card
companies with over 14,00,000 cards issued so far, on
Tuesday launched Ahmedabad?s own City Affinity Card
(CAC), the SBI Ahmedabad Card.  
With the launch of the new SBI Ahmedabad Card, SBI has
so far introduced six such CAC in the last two years. 

The SBI Ahmedabad Card is loaded with special features
and benefits customised for the people dwelling in the
business capital of Gujarat.  
?We have five existing affinity cards which are the
SBI Mumbai Card, SBI Kolkata Card, SBI Delhi Card, SBI
Bangalore Card and SBI Hyderabad Card. The existing
city affinity cards have given us a very encouraging
response with significantly higher new card volumes
and spends,? Roopam Asthana, chief executive officer,
SBI Cards, said on Tuesday.  
The card will be marketed in Ahmedabad from this week
itself through SBI Cards and also through branches of
State Bank of India (SBI) and its subsidiary banks,
operating in Gujarat. The card captures the spirit of
Ahmedabad with a striking visual of the Nehru Bridge,
one of the city?s most prominent landmarks, along with
the skyline of Ahmedabad in the backdrop.  
?This international credit card offering unique
benefits to citizens of Ahmedabad ranging from special
discounts, exclusive travel to holiday offers as well
as exclusive invitations to special events in the
city. The SBI Ahmedabad Card will not only provide all
benefits of other SBI Cards but also will bring in
exclusive offers for Ahmedabadis and this card will
remain exclusive for the living here,? said Asthana.  
The card will also be loaded with ?The Triple
Advantage? rewards programme where customers can
redeem their points for fees or get discounts on
leading brands or get attractive gifts. Moreover the
SBI Ahmedabad Card comes with the special low interest
installment loan programme called Flexipay.  
?Designed to appeal to a broad-based target audience,
the SBI Ahmedabad Card features a wide range of
exciting global and city-specific benefits. Besides
special discounts ranging from 10 percent to 30
percent across different categories of merchants in
Ahmedabad including restaurants, garments,
automobiles, music, books, electronic items, chemists,
jewellery and health centres and SBI Ahmedabad Card
customers also will be able to avail exclusive travel
and holiday offers around India along with special
offers on air travel,? said the CEO, SBI Cards,
commenting on the new product launch.  
Cardholders will also have exclusive access to events,
movie shows and other festive promotions in Ahmedabad
and the card will also bring purchase protection
facility for the cardholders.  
As SBI Cards is tied-up strategically with Indian Oil
Corporation and Indo-Burma Petroleum, all transactions
in the retail outlets of IOCL and IBP will not attract
any transaction surcharges for the SBI Ahmedabad Card

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