[rollei_list] Rolleiflex WATCHing--(Sightings)

  • From: Jerry Lehrer <glehrer@xxxxxxxxxx>
  • To: rollei list <rollei_list@xxxxxxxxxxxxx>
  • Date: Sun, 12 Oct 2008 13:18:27 -0700

RUGers

Today's New York Times had a magazine type supplement about watches. On the back cover they featured a 1929 4.5 Original Rolleiflex (first model) in a Vacheron Constantin advert.

What got to me was a two page spread where they asked the question "Why do you wear a watch?" They did not ask Joe Six-Pack or even T.C. Mits. They asked 15 presidents or CEOs of the top Swiss watchmaking companies such as Jaeger-Lecoultre, Piaget, IWC, TAG Heuer etc.

Not one of them said " To tell the time!"

Jerry

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