[rollei_list] Re: OT Kodak out of Digital?
- From: Marc James Small <msmall@xxxxxxxxxxxxxx>
- To: rollei_list@xxxxxxxxxxxxx
- Date: Wed, 02 Aug 2006 14:47:03 -0400
At 10:57 AM 8/2/06 -0700, Slobodan Dimitrov wrote:
>Or more like Coca-Cola with a near paramilitary hold on its brand name.
Slobodan
Coca-Cola bitterly resisted even the term "Coke" for years and their
advertisements always stated, "ask for it by name". Coca-Cola ran ads on
the back pages of National Geographic for decades, and their WWII-era ads
are really fascinating, as they are war art and show such unrealities as a
bunch of sweating mechanics working on a P-40 in some South-West Pacific
jungle airstrip and swigging Coca-Cola fresh out of an iced cooler. If the
truth be told, no one on that airstrip had seen a Coca-Cola for months and
the existence of crystallized H2O was generally regarded as a myth by those
stalwarts. But the art is most interesting.
Around 1960, Coca-Cola finally acknowledged the term, "Coke", and began
putting it onto their bottles. A paradigm shift brought about, I suspect,
by the advent of younger management types.
Marc
msmall@xxxxxxxxxxxx
Cha robh bàs fir gun ghràs fir!
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