[rollei_list] Re: OT Kodak out of Digital?

  • From: Eric Goldstein <egoldste@xxxxxxxxx>
  • To: rollei_list@xxxxxxxxxxxxx
  • Date: Wed, 02 Aug 2006 13:37:59 -0400

todd belcher wrote:

If you look at Kodak's website - at the top tab bar - you will see their business niches. Kodak's move to digital has meant a diversification of their portfolio and a leveraging of their own digital technology to areas where they have analogue holdings. Additionally, new areas of digital (new to Kodak) were acquired. Currently, synergies between the niches are being investigated.

Kodak is a large enough company that is has several 'core businesses', each run as almost separate companies with cost centers that are responsible for generating revenue independently of each other. One cannot think of Kodak as a photography company. They are better thought of as a digital imaging company, and all this might entail, from cameras to printing press software / hardware. From chemistry to monitors.

todd


Todd, IMO you have it right but in terms of language the core business they are moving to get firm footing with is as an imaging company (digital and for the time being analogue) with a portfolio of diverse well-integrated (vertical and/or horizontal) profit centers. It will be interesting to see if they acquire holdings outside of this category.

A company with several core businesses is not likely to be a successful company. These distinctions may not seems meaningful but history has proven otherwise time and time again... How you define a company, and organize and operate around that definition/vision, is critical to it's ability to succeed...

Eric Goldstein
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