[rollei_list] Re: OT: Health Care Costs
- From: Marc James Small <marcsmall@xxxxxxxxxxx>
- To: rollei_list@xxxxxxxxxxxxx
- Date: Mon, 22 Mar 2010 09:22:34 -0400
At 09:07 AM 3/22/2010, Eric Goldstein wrote:
Marc -
Layoffs in the news business do not necessarily
correlate to ratings these days... everyone is
reorganizing and re-engineering to reflect a
dramatically changing marketplace. For example,
FOX did a major reorganization and streamlining
of it's senior executives about 6 months ago...
In terms of the viewership numbers, again, here they are:
The three broadcast networks typically have a
combined household viewership of around 25
million for their nightly newscasts. Fox News'
highest rated program, your soul-mate Bill
O'Reilly, has a nightly viewership of under 4
million for his broadcast. Viewership of FOX Newscasts is a fraction of that.
Each of the network nightly newscasts bests each
of O'Reilly's shows by a factor of 2 or more.
You are completely ignoring what I stated
earlier. The claim that Fox makes is a bit
disingenuous, but you would have done better to
compare apples to apples instead of floating around in the ozone.
First, with the three broadcast networks, here is
the ACTUAL comparison: Fox News provides 168
hours a week of coverage, while each of the three
broadcast networks probably runs around 13 or 14
hours a week. Obviously, if you aggregate the
Fox News audience, they are going to put the
competition to bed. As I said, the argument is a bit specious, but it is true.
Second, you keep using O'Reilly as some sort of
yardstick. O'Reilly is on from eight to nine PM
Eastern Time. He blows the hell out of ABC News,
CBS News, and NBC News at that time. Trust
me: they are not running news at 8 PM to 9
PM! Network news generally runs from 6:30 to 7
PM, when Fox presents one of its weaker shows,
Brett Baer. I suspect Baer's perspective -- the
show is aimed towards policy wonks -- is a
recognition that they are not going to go
head-to-head with the broadcast networks for that single half-hour a day.
Third, Fox News does obliterate CNN and MSNBC,
which is the important part of my original
story. Fox is a different entity than the
broadcast networks and presents a different set
of offerings, so a direct comparison can be
difficult. But CNN and MSNBC are both quite
similar to Fox News and both are older and better
established -- and Fox keeps pounding them in the ratings.
Enough said.
Marc
msmall@xxxxxxxxxxxx
Cha robh bàs fir gun ghràs fir!
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