[rollei_list] Re: Decline of Rollieflex/Film

  • From: "Austin Franklin" <austin.franklin@xxxxxxxxxxx>
  • To: <rollei_list@xxxxxxxxxxxxx>
  • Date: Thu, 25 Mar 2010 09:30:38 -0500

Hi Carlos,

Soooo...you don't think Hasselblad had anything to do with the Rolleiflex
TLR decline?

Regards,

Austin

> -----Original Message-----
> From: rollei_list-bounce@xxxxxxxxxxxxx
> [mailto:rollei_list-bounce@xxxxxxxxxxxxx]On Behalf Of CarlosMFreaza
> Sent: Thursday, March 25, 2010 8:27 AM
> To: rollei_list@xxxxxxxxxxxxx
> Subject: [rollei_list] Re: Decline of Rollieflex/Film
>
>
> If you are talking about the Rolleiflex TLR, its decline had nothing
> to do with the digital era, German photographic industry started to
> lose markets and to close factories from about 1955/56 due to the
> Japanese photographic industry competition; F&H had a continous growth
> up to about 1958; in 1959 the growth stopped and while Reinhold
> Heidecke felt the Japanese TLR cameras were like a homage to his work,
> they slowly were reducing the Rollei TLR market. RH died in 1960 and
> Rollei management decided to develop the MF SLR that RH did not want
> to manufacture in 1955. About 1965 Rollei TLR cameras production was
> reduced and R&D work abandoned due to the Rollei SL 66 and Rollei 35
> launching in 1966. The number of Rollei TLR cameras produced from 1973
> to 1981 was very, very small in comparison with the TLR golden age
> production. The TLR did not integrate the Rollei models to produce
> after the bankruptcy process, it was a risky decison of the new Rollei
> management to produce the F Aurum and Platin and due to these
> expensive models little success within their limited edition they
> decided to produce the GX for little batches. 1966 and 1973 are two
> significant years to consider the Rollei TLR decline.-
>
> Carlos
>

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