[ratpack] Re: I have a question
- From: Aleta Boyce <alboyce@xxxxxxxxxxxx>
- To: ratpack@xxxxxxxxxxxxx
- Date: Wed, 19 May 2010 11:13:10 -0600
Dr. Z -
I have been through many pricing theories, but the one I'm most
comfortable with is:
cost of materials
+ time (x per hour)
= total
Then add 30-50% to gallery or business
The reason for this is simple - if you have your work in a gallery,
they will charge 30-50%, or double the price, including the frame~.
If you don't charge this percentage, you will be undercutting yourself
(which most people do all the time, btw) and it gives you NO room for
reducing the price, should someone want a discount for purchasing
multiples, as is common. Anything over what you pay yourself goes
into your business, so the 30% is actually necessary.
The cost you charge per hour is completely up to you, but it's easier
to go up than down, and is healthy.
If you're printing them and/or photoshopping them, of course it should
be more than if you send a CD without manipulation, etc. Include hours
on the track waiting for the shot, or charge for a full day if it's
appropriate.
The other way to estimate is to compare the prices of your peers. As
a beginner, this is difficult, but look online and talk to friends
until you hit a price that you can live with.
This is not scientific enough for me, as I want to be able to tell
someone just how I arrived at the price, and clients like to know how
many hours or what the cost is to create a work.
I also like to know exactly what it's costing ME, so I don't end up
giving the work away, especially a painting. With photos it's a bit
different, of course, due to the multiple nature of the work.
Hope that helps.
And be sure to keep records! My artist's bio has several big clients
now, but it took time to build it. Most artists will donate works or
reduce prices to get some of the big names on there. We'd all like to
charge what the famous artists charge, but it takes time to get to
that point with consistency and integrity.
Aleta
On May 19, 2010, at 10:51 AM, humminboid@xxxxxxxxxxx wrote:
Herr Z;
The others are more conversant with pricing than I, but do you want
to get rich on the first sale, or maybe have some repeat and word-of
-mouth business, somewhere down the road?? C.
---- Original Message -----
From: "Michael Wells" <mcwellsphoto@xxxxxxxxx>
To: ratpack@xxxxxxxxxxxxx
Sent: Wednesday, May 19, 2010 8:08:55 AM GMT -07:00 US/Canada Mountain
Subject: [ratpack] I have a question
All,
I have a question. I have been asked for a couple of photos for a
brochure from Ian Lacy, they run the #6, #12 & #22 Formula Mazdas.
Ian is asking how much for a couple of photo's, besides credit for
the photos any ideas on what to charge for something like this?
Dr Zamboni
--
Michael Wells
MCWells Photography
mcwellsphoto@xxxxxxxxx
801-850-7279
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