[phpa] Consider renaming PHP Accelerator

  • From: Joe Lapp <joe@xxxxxxxxxxxxxxx>
  • To: phpa@xxxxxxxxxxxxx
  • Date: Mon, 24 Sep 2001 10:02:49 -0400

Hi peoples.

You guys might want to consider giving PHP Accelerator a new name.  Here's why:

(1) I learned from a Zend sales rep that Zend will be releasing a product 
called "Zend Accelerator."  It will be hard to create awareness for both 
products at once.  People (like me) will get confused, and down the line most 
searches for "PHP Accelerator" on the web will likely yield hits to the Zend 
Accelerator (since they have a marketing arm).

(2) The name "PHP Accelerator" cannot be registered as a federal trademark 
because it is purely descriptive.  There is no way to protect the name down the 
line; anybody can use the name and there's nothing you can do about it.  It's 
better to have a suggestive, an arbitrary, or a coined name (such as Zend).

For example, you could call it "Phooom PHP Accelerator," if you still wanted to 
keep the phrase "PHP Accelerator" in the name.  But now people would refer to 
it as the Phooom product, so you avoid problem (1), and the name Phooom is 
coined, so you have a federally protectable name.

  www.php-accelerator.co.uk           Home of the free PHP Accelerator

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