Eric,
Great suggestion! Anything that serves to streamline this process is
incredibly helpful. Thank you.
Fernando
On Fri, Apr 8, 2016 at 10:16 PM, Eric Johnson <testprepmaine@xxxxxxxxx>
wrote:
Hi Deirdre,
From times past when I used to send out many press releases, I remember
that it is customary to put three pound signs (###) centered in the page
below the end of a press release. It indicates to the staff at the
newspaper (or other media outlet) that they have received the whole press
release. An alternate way to do it is to put "-30-" (without the quotation
marks) centered in the page below the end of the press release. It means
the same thing.
Here is a little article I found about it on-line, from a PR/marketing
company:
###: What does ### mean at the end of a press release?
Number sign, pound sign, #, hashtag.
On Twitter, the number sign (#) denotes a hashtag. However, when used in
journalism and public relations, the number sign has come to have a
different meaning entirely.
Three number signs/pound symbols (###), centered directly above the
boilerplate or underneath the body copy in a press release, indicate to
media that there is no further copy to come. The reporter or editor will
know they have the full document in hand. An alternative way of formatting
the end of a press release, depending on your J-school professor, is to use
“-30-.“
While for PR pros using ###, -30-, or sometimes even –END-, is habit, many
of us don’t know why or where it originated. There are several
theories––from the Civil War era when Western Union 92 Code of telegraphic
shorthand was used to signify the end of a transmissionto a time when
stories were written in longhand and X marked the end of a sentence, XX the
end of a paragraph, and XXX the end of a story (XXX=30 in Roman numerals).
You may have missed them, but pop culture has also seen references to
“-30.” The finale of the TV series The Wire, which concerned the media, was
called “-30-“; an episode of Law & Order about a poisoned reporter was also
titled “30,” Bugs Bunny even utters, “That’s -30- for today” in a cartoon.
Whichever symbol you decide to use, don’t forget that it comes out of
tradition and respect, and simply means…”The end.”
– Lara Cohn, Senior Vice President/Director of Public Relations
On Fri, Apr 8, 2016 at 8:25 PM, Deirdre McClure <dmcclure@xxxxxxxxxxxx>
wrote:
--
Eric M. Johnson
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