Re[2]: Books to suggest
- From: Jonathan Gennick <jonathan@xxxxxxxxxxx>
- To: Carel-Jan Engel <oracle-l@xxxxxxxxxxxxx>
- Date: Tue, 31 Aug 2004 08:23:14 -0400
Tuesday, August 31, 2004, 7:07:41 AM, Carel-Jan Engel
(cjpengel.dbalert@xxxxxxxxx) wrote:
CJE> Publishers think
CJE> they can boost sales by printing the latest version number on the cover.
Ideally, IMHO, it's best to avoid listing any sort of
version number on the cover of a book. However, if you do
list a version number, it'd better be current. An old
version number is the kiss of death. That may be
unfortunate, but it really is true.
Old copyright dates hurt also. People do look at those,
apparently. Even when a book is still perfectly applicable,
sales will drop as the book ages. It's not unusual for
publishers to revise a book solely for the purpose of
generating a more recent copyright date, because a newer
date will generally boost sales.
Best regards,
Jonathan Gennick --- Brighten the corner where you are
http://Gennick.com * 906.387.1698 * mailto:jonathan@xxxxxxxxxxx
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