Re: Back and a Question

  • From: "Joel Garry" <joelgarry@xxxxxxxxxxxxxxx>
  • To: <oracle-l@xxxxxxxxxxxxx>, <anjo.kolk@xxxxxxxxxxx>
  • Date: Thu, 17 Aug 2006 12:29:13 -0700

Anjo Kolk wrote:

>Is that true, and if it is true why don't customers act?

Book review of a book by Fred Cohen that looks interesting in terms of
motivations:  (Also
reviewed in Saturday's )

My observation is customers barely feel qualified to do the work they
are doing, much less something new.  But they rarely want to admit that
unless they are looking for more information on what they are doing.  An
exception might be if they are listening to someone they consider to be
a superstar, and that person gets them thinking it might be cool to do
the new thing.

Joel Garry 


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