[opendtv] =?utf-8?Q?Re:_[opendtv]_Re:_AMCâs_âWalking_Dead?=?utf-8?Q?â_Scores_Best-Ever_Finale_Ratings,_Beats_Footb? =?utf-8?Q?all_in_Demo_|_Variety?Date: Tue, 2 Dec 2014 10:32:51 -0500
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
Regards
Craig
> On Dec 1, 2014, at 9:49 PM, Manfredi, Albert E <albert.e.manfredi@xxxxxxxxxx>
> wrote:
>
> So Craig, maybe this content is not exclusively available in "the bundle,"
> i.e. not exclusive for those with MVPD subscription. There are many options
> available, even though you have to wait until the linear episode has aired.
> Note Amazon Instant Video, for example, where: "You can also be buy a Season
> 5 'Season Pass' for $27, which will automatically add new episodes after they
> air on TV."
Apparently 15 million people couldn't wait.
Or maybe they would rather invest that $27 in the bundle, which provides a bit
more than 13 hours of content.
And why did you fail to mention all of the other ways you can watch The Walking
Dead, including the AMC website? Oh wait, the recent episodes require your MVPD
authentication credentials for the AMC website.
Could it be that there are many ways to monetize TV content?
The reality is that many people will still make appointments to watch the
"premiere" of some content. The networks may have lost half of their audience,
but the other half is still pretty big and valuable to advertisers.
What the article you posted demonstrates clearly is that the content conglom
will sell their programs to many middlemen, who in turn offer many ways to pay
for it.
Exclusivity can be fleeting - but the article demonstrates the value people
place on seeing stuff sooner rather than later.
Regards
Craig
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Other related posts:
- » [opendtv] =?utf-8?Q?Re:_[opendtv]_Re:_AMCâs_âWalking_Dead?=?utf-8?Q?â_Scores_Best-Ever_Finale_Ratings,_Beats_Footb? =?utf-8?Q?all_in_Demo_|_Variety?Date: Tue, 2 Dec 2014 10:32:51 -0500 - Craig Birkmaier
