[opendtv] Re: eMarketer: TV, Video Habits See Big Changes
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 7 Mar 2014 07:18:36 -0500
There is really nothing new in this report, except for some survey findings
that do not match up with current realities.
I guess it confuses Bert when I call OTT TV a catch-up service. Perhaps it is
better to just call it VOD. The article does point to the fact that viewers no
longer watch as much appointment TV :
> Consumers' inclination to watch cable and network TV as it airs is declining
> fast, while consuming video on non-TV devices and watching over-the-top (OTT)
> content are increasingly becoming regular activities.
We've been over this recently; even Bert admits he prefers VOD to programming
his DVR.
This may well reduce the time viewers spend watching the live channels
delivered via cable and DBS, but is it really causing a significant number to
cut the cord? The number of homes that subscribe to a MVPD service has
declined, but 83% is still a big and highly profitable segment of the market.
And some of the OTT viewing reported is walled garden content, now available to
MVPD subscribers via the Internet.
Getting OTT content onto the big screen is not difficult. For $39 Chromecast is
selling very well - #2 in the electronics category on Amazon. Now Roku has
introduced a fop to plug into a HDMI port. I would suggest that the larger
barrier is spending >$40/mo for broadband.
Regards
Craig
> On Mar 6, 2014, at 7:57 PM, "Manfredi, Albert E"
> <albert.e.manfredi@xxxxxxxxxx> wrote:
>
> Here's more food for thought for habitually-stubborn Craig. From last May.
>
> The stat that was most surprising to me was that only 60 percent of US
> Internet users have a cable TV subscription. That seems hard to believe,
> unless they really mean cable and not DBS. Also hard to believe, among
> Internet users, is that "another 23% said they had a [MVPD] subscription in
> the past, but not any longer." Sounds like a skewed sample of households, or
> maybe I've been overestimating how many households actually have Internet
> broadband.
>
> Regardless, I'm quite sure that use of Internet TV can climb even more
> quickly than it has been. I'll bet you that many people who only use OTT
> sites for catch-up, or otherwise only occasionally, do so because they can't
> figure out how to get that content on their big screen TVs. So they put up
> with the small screen for catch-up, and then fall back to their traditional
> broadcast stream for the TV set. But when they figure out how to get the
> Internet content on the big screen, that's when they start questioning their
> choices and options.
>
> The CEA piece I posted yesterday was a little better informed about the OTT
> sites people actually use. This piece, like many others, tend to lump
> everything under Netflix and YouTube, as if none other exist. For instance,
> according to the CEA piece, the "big driver" was NOT "YouTube and Netflix,"
> as this one claims (more out of being imprecise than anything else IMO), but
> rather YouTube, Hulu, and other FOTI sites. Pay-Internet TV was considerably
> lower in popularity than FOTI TV.
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