[opendtv] Re: coverstory_8_11_14.pdf
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 13 Aug 2014 09:29:08 -0400
All true!
TV did fundamentally change consumer behavior. Theater attendance started to
plunge in the '50s.
The medium has survived for the reasons you mention, not to mention the "date
night" experience.
I would add that Hollywood - at least for the last half century - has resisted
trying to force everything into one convenient "box." The motion picture
industry supports a wide range of aspect ratios, and is finally starting to
experiment with frame rates. And then there are the enhanced experiences like
IMAX, and Cinerama before it.
Regards
Craig
> On Aug 13, 2014, at 9:10 AM, Mark Schubin <tvmark@xxxxxxxxxxxxx> wrote:
>
>> On 8/13/2014 8:46 AM, Craig Birkmaier wrote:
>> Theaters survived by offering a viewing experience better than a soft,
>> artifact ridden, 4:3 picture on a small screen.
> Maybe not.
>
> The cinema experience includes a paid ticket and a fixed time slot, setting
> up a possible cognitive dissonance against disliking the content. It
> involves a communal experience. It's in a dark room where the only
> significant light comes from the screen. It has mass marketing.
>
> There are many differences between cinema and home viewing having nothing to
> do with image quality.
>
> TTFN,
> Mark
>
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