This is a great study!
It puts many of the issues we discuss frequently into what I would consider to
be a proper perspective.
The data about household income seems especially meaningful, especially given
the economic doldrums since 2008.
I also found this to be an interesting insight:
For example, cord cutters watch a lot more over-the-top content – that is,
streaming video that’s available without a cable or satellite TV
subscription. In fact, comScore found they spend 79 hours per month (2.5
hours per day) viewing over-the-top content, compared with the U.S. average
of 49 hours per month. That’s 60 percent more than average – a figure that
may lead you to think that cord cutters are actually heavy consumers of TV
and video.
But that’s not actually the case, as it turns out. Traditional TV viewers in
the U.S. watched 225 hours of television during the month of March. Even with
79 hours of streaming video watched per month, today’s cord cutters are
watching far less total TV than the average viewer.
On Jun 19, 2017, at 10:24 AM, Monty Solomon <monty@xxxxxxxxxx> wrote:
comScore: cord cutters tend to have lower incomes than pay TV subscribers,
watch less television
https://techcrunch.com/2017/06/12/comscore-cord-cutters-tend-to-have-lower-incomes-than-pay-tv-subscribers-watch-less-television/
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