[opendtv] Re: a peek at MDTV business models
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 21 Jan 2009 09:55:16 -0800
Steve;
Going by my web site Google hits, I suspect that Verizon Wireless will be an
early adopter. Mobi Tv was deeply involved in M/H subcommittee work.
As a practical matter, the service guide, key management and application
framework used in ATSC M/H are either derived from or closely based on the
OMA suite of standards (developed by the Open Mobile Alliance) and both Mobi
and Qualcomm were deeply involved in that work.
However, my friend at "one of the above" told me some months ago that he
thought the carriers wouldn't be early adopters on the OMA service guide.
There are companies that are trying to sell the OMA BCAST service guide into
these markets, and there hasn't been much real interest.
Hence, my concerns about interfacing with traffic and automation systems in
broadcast plants. Cell carriers just don't have these capabilities or
systems.
John Willkie
-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Steve Wilson
Enviado el: Wednesday, January 21, 2009 4:03 AM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: a peek at MDTV business models
I think you'll find MobiTV and MediaFlo USA both embracing ATSC M/H. They
don't really have a lot of choice. They have at the least the interactivity
back end and integration with the cell carriers. Even the graphics
overlays. There is little new to be invented.
I wonder which carriers will adopt it first....it should be T-mobile since
they have no TV service now. But I expect MobiTV customers to be right
behind them.
-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] On
Behalf Of John Willkie
Sent: Tuesday, January 20, 2009 7:07 PM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: a peek at MDTV business models
Actually, it's hard to imagine that there will be -- at least initially --
much more than simulcast. M/H is great technology, but the equipment to
send traffic maps, presentation graphics, and interactive services just
doesn't exist, not is the connections between automation, traffic and
business systems and "new media systems."
John Willkie
-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Tom Barry
Enviado el: Tuesday, January 20, 2009 4:00 PM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: a peek at MDTV business models
It looks like as I previously suggested. The first service from Media
General will likely be a (downscaled) pass-through mobile simulcast of
the primary channel.
- Tom
--quote--
Do you have copyright clearance to simulcast? Do you have permission
from the networks, the syndicators and the guilds to do that?
We're in discussions right now with the networks, but we don't
anticipate any problems as long as it's a pass-through simulcast
service. It's an unaltered service being distributed through a mobile
device the same way it's distributed to your living room TV. There's
going to be a viewing lift for local broadcasters, the network and the
syndicator as well.
---------
John Willkie wrote:
> http://www.tvnewsday.com/articles/2009/01/20/daily.3/?page=1
>
>
>
> As promised, the Open Mobile Video Coalition, which comprises many of the
> country's largest TV station groups, has come up with a mobile
broadcasting
> system that will allow digital TV stations to broadcast a signal rugged
> enough to be received on cell phone, MP3 players, PDAs, laptops and other
> portable and mobile devices.
>
>
>
> But the trick is turning the new capability into a business.
>
>
>
> .
>
>
>
> John Willkie
>
>
>
>
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