[opendtv] Re: a peek at MDTV business models
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 21 Jan 2009 09:49:30 -0800
Tom;
I agree as to the value added aspect. There is much more in the M/H toolkit
than 'traditional video and audio.'
Yes, EtherGuide Emissary will provide broadcasters with M/H signaling and
M/H announcement features, using the same user interface as for PSIP/MPEG-2
Program Specific Information.
For signaling, EtherGuide Emissary will provide for the creation and
transmission of
1) Fast Information Channel (if not created by emission gear);
2) Transmission Parameter Channel (if not created by emission gear);
3) Service Map Table (SMT)
4) Guide Access Table (GAT)
5) Cell Information Table (SIT)
6) Service Labeling Table (SLT)
7) Rating Region Table (RRT)
For announcement, EtherGuide Emissary will enable the generation and
transmission of one or more Service Guides (an interactive program guide)
with branding specified by the customer.
Much of the infrastructure for the above has been included in the software
for months -- I'm now in the process of debugging, and pondering how to
publish the interfaces for automation and traffic systems. I suspect I'll
end up just providing SQL stored procedures for adding/deleting/modifying
the data elements as well as retrieving the elements.
I also anticipate -- in combination with others -- transmitting the keys
needed for encrypted communications. I've had the ability to generate all
the signaling bit-streams for months, while things are evolving. And, I've
been hacking away at the elements needed for the Service Guide.
And, for those ordering early, I won't charge more for EtherGuide Emissary
with value-added M/H features. Each unit can be field-upgraded to generate
and transmit M/H signaling and announcement "in a flash."
I could go on, but I'll avoid the sales pitch for the moment. I am in the
process of updating the information on my web site to reflect this,
including screen shots of the user interface. I should have that ready
within a few days at www.EtherguideSystems.com
John Willkie
EtherGuide Systems
+1 619 770-5760
-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Tom Barry
Enviado el: Wednesday, January 21, 2009 2:38 AM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: a peek at MDTV business models
However I'd guess the extra stuff will eventually be added to enhance
those (by then) existing simulcast channels. A few experiments at first
just to test the waters. And only if it is already shown folks like the
mobile channels, assuming they work okay.
Does your Etherguide product have any special value added for mobile?
- Tom
John Willkie wrote:
> Actually, it's hard to imagine that there will be -- at least initially --
> much more than simulcast. M/H is great technology, but the equipment to
> send traffic maps, presentation graphics, and interactive services just
> doesn't exist, not is the connections between automation, traffic and
> business systems and "new media systems."
>
> John Willkie
>
> -----Mensaje original-----
> De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
> nombre de Tom Barry
> Enviado el: Tuesday, January 20, 2009 4:00 PM
> Para: opendtv@xxxxxxxxxxxxx
> Asunto: [opendtv] Re: a peek at MDTV business models
>
> It looks like as I previously suggested. The first service from Media
> General will likely be a (downscaled) pass-through mobile simulcast of
> the primary channel.
>
> - Tom
>
> --quote--
> Do you have copyright clearance to simulcast? Do you have permission
> from the networks, the syndicators and the guilds to do that?
>
> We're in discussions right now with the networks, but we don't
> anticipate any problems as long as it's a pass-through simulcast
> service. It's an unaltered service being distributed through a mobile
> device the same way it's distributed to your living room TV. There's
> going to be a viewing lift for local broadcasters, the network and the
> syndicator as well.
> ---------
>
> John Willkie wrote:
>> http://www.tvnewsday.com/articles/2009/01/20/daily.3/?page=1
>>
>>
>>
>> As promised, the Open Mobile Video Coalition, which comprises many of the
>> country's largest TV station groups, has come up with a mobile
> broadcasting
>> system that will allow digital TV stations to broadcast a signal rugged
>> enough to be received on cell phone, MP3 players, PDAs, laptops and other
>> portable and mobile devices.
>>
>>
>>
>> But the trick is turning the new capability into a business.
>>
>>
>>
>> .
>>
>>
>>
>> John Willkie
>>
>>
>>
>>
>
>
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