[opendtv] Re: Zenith/LG NOT announcing new STB's based upon 5'th gen chip
- From: Bob Miller <bob@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 11 Jan 2005 22:08:53 -0500
Manfredi, Albert E wrote:
>Just before each phase of the analog turnoff, which
>occurred in two phases, sales saw a spike.
>
>The number of OTA users, according to their report,
>was 8.9 percent before DTT started. And they gained
>more users after, as some folk with cable and DBS
>augmented with DTT receivers.
>I doubt you can make the case that DTT stole cable
>or DBS users. They at least supplemented these. The
>numbers in the mabb report (probably dated now)
>are:
>
>
>60 percent of DVB-T STB sales went to OTA-only users
>
>
>26 percent went to cable users
>14 percent went to DBS users
>
>
They still are augmenting and cable and satellite are and will continue
to lose customers. Expect to see better content on OTA in Germany as the
rest of the country comes on line with DTV.
>And in the US, where cable and DBS households are
>already being supplemented by NTSC OTA, or ATSC,
>this should also be the case. Especially as ATSC
>receivers improve. And even more especially as
>more and more millions of people buy ED or HD
>capable monitors, which show up the poor quality
>of NTSC OTA programs and SD DBS images all too
>clearly.
>
>In Berlin, analog users had 12 channels to choose
>from before the transition. To those 8.9 percent
>of viewers still OTA, 12 channels was probably
>enough. It took analog shutoff to make them switch,
>and with the switch came a demographic shift too
>(to the "under 50s" group).
>
>It's all about momentum. The combination of
>good, affordable receivers and analog shutoff is
>what created this momentum in Berlin. If these
>good receivers would finally reach the press
>hypesters and the store shelves, we'll see the
>same effect here.
>
>
Sorry it is still about the content. Affordable receivers help and
analog turnoff forced the had of analog TV users but content and ease of
reception are more important. I can make a case for more expensive
receivers before I can make a case for inexpensive ones that don't work.
I can make a case for good content before analog shutoff. Poor content
and no one would even notice analog turnoff.
LG has decided to not even offer a 5th gen stand alone receiver if Rich
Peterson is right. They as always are more interested in selling high
margin HD set and if the only way you can get a 5th gen receiver is in
one of theirs well it sure doesn't help the competition.
MOMENTUM!! First of all you have to start moving. We are looking at
another year of glacial OTA sales if 5th gen is not available.
>The UK experience is different. There is a culture
>there of free TV that doesn't exist either here or
>in Germany. That's why the Berlin example is more
>applicable to our situation, IMO.
>
>
I think we can catch on to a culture of free or lower cost TV
subscription or a combination thereof real fast if it is offered.
Bob Miller
>Bert
>
>
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