[opendtv] Zenith upgrades 2004 ad spending forecast

  • From: Monty Solomon <monty@xxxxxxxxxx>
  • To: undisclosed-recipient: ;
  • Date: Mon, 19 Jul 2004 08:56:31 -0400

     Zenith upgrades 2004 ad spending forecast
     - Jul 19, 2004 05:01 AM (Reuters)

LONDON, July 19 (Reuters) - Media buying and planning agency
Zenith Optimedia raised its 2004 ad spending forecasts on
Monday, saying the lacklustre European market was finally
shaking off the effects of the advertising downturn.

Zenith, owned by France's Publicis (SBF:PUBP), said it
expects global ad spending in major media -- newspapers,
magazines, television, radio, cinema, outdoor and Internet -- to
rise by 5.7 percent in 2004, from its previous forecast of a 4.7
percent increase in December.

European ad spending is expected to rise 4.2 percent to
$92.79 billion, compared with a previous forecast of a 3.7
percent increase.


     - http://finance.lycos.com/home/news/story.asp?story=42570238

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