[opendtv] Who do YOU Trust?
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 18 Jan 2008 09:39:22 -0500
"We are moving toward an era of advocacy journalism."
Uhhhhhhhh...
Too Late - that era started with Watergate. The study just
demonstrates that it has taken longer for some people to catch on
than others....
Regards
Craig
http://broadcastengineering.com/newsrooms/poll_reveals_overall_declining/
Poll reveals overall declining trust in news media
Jan 18, 2008 8:42 AM
Fox News has surpassed CNN in the minds of Americans as the most
trusted TV news organization, but the public's overall perception
about the believability of media news reports, including those by
Fox, has plummeted.
Findings from a new Sacred Heart University poll show the most
trusted national TV news organizations in terms of accurate reporting
were: Fox News, 27 percent; CNN, 14.6 percent; and NBC News, 10.9
percent. They were followed by ABC News, 7 percent; local news, 6.9
percent; CBS News, 6.8 percent; MSNBC, 4 percent; PBS News, 3
percent; CNBC, 0.6 percent; and CBN, 0.5 percent. In a 2003 Sacred
Heart University poll, CNN led Fox News in being trusted most for
accurate reporting, 23.8 percent to 14.6 percent.
The poll also showed a significantly declining percentage of
Americans say they believe all or most media news reporting compared
to those who participated in the 2003 poll. Currently, 19.6 percent
of those surveyed said they believe all or most news media reporting,
down from 27.4 percent in 2003. Just less than one-quarter in 2007
said they believed little or none of the reporting, while 55.3
percent suggested they believed some media news reporting.
The poll revealed that Americans generally gave the national news
media poor ratings in six different areas measured. The average
positive ratings were:
* Quality of reporting - 40.7 percent
* Accuracy of reporting - 36.9 percent
* Keeping any personal bias out of stories - 33.3 percent
* Fairness - 31.3 percent
* Presenting an even balance of views - 30.4 percent
* Presenting negative and positive news equally - 27.5 percent
Additionally, the poll showed a growing perception that the media try
to sway public opinion, 87.6 percent, up from 79.3 percent in 2003,
and public policy, 86 percent versus 76.7 percent in 2003.
"Where do we go from here, 100 percent?" asked James Castonguay,
Ph.D., associate professor and chair of Sacred Heart University's
Department of Media Studies & Digital Culture. "This poll is getting
at shifting attitudes of what defines journalism, what it is and what
it should be doing," he said. "We are moving toward an era of
advocacy journalism."
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