[opendtv] Re: Visit at Best Buy
- From: "Ralph P. Manfredo" <rmanfredo@xxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 6 Dec 2004 09:29:43 -0500
Here in Silicon Valley, where we get in excess of 15-OTA TV channels, only
one broadcaster informs the viewing public what channel number to find
digital programming. The TV channel that announces Digital on Channel so
and so is not even one of the four top networks. The only information about
digital programming is a little acknowledgement about digital programming
made available by some company. Now, if I was one of the 10s of million a
non-informed consumers, I would think I was watching a digital program on my
regular TV set. Especially if the program I was watching was in letterbox
format, which a lot of the TV programs are now-a-days, or if I had a DVD
player and knew I could watch one of these new "digital marvels" on my old
TV set. That is a major reason why digital TV has not taken off. You can
purchase a STBs that will receive both ATSC and NTSC and play the program on
either legacy TV sets or digital TV sets for under $300, but why would a
consumer want to spend the money if they do not know what channels are
digital? With all the money TV stations have spent installing digital
channels, I can't for the life of me understand why they are not promoting
their digital programs. So, while the retail electronic stores seem to lack
intelligence in how they place ATSC tuner equipped products on their
shelves, maybe they do that because of the lack of requests for such
products. Remember, shelf space is at a premium and no retailer would put
products in high demand back where low volume products reside.
Ralph
Ralph P. Manfredo
President & CEO
rmanfredo@xxxxxxxx
************************************************************************
BroadBand Networks Corporation
2530 Berryessa Road, No. 237
San Jose, CA 95050
Phone: 408.988.2060
Fax: 408.988.2188
www.bbnc.com
Leaders in MPEG-2 and MPEG-4 video over ATM and IP Networks
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-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] On
Behalf Of Don Moore
Sent: Sunday, December 05, 2004 9:51 PM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: Visit at Best Buy
Manfredi, Albert E wrote:
> Is it a wonder no one gets this DTV stuff? If the big stores don't get
> it, how can the consumers?
This weekend in Greensboro, NC (47th Market):
- Progressive Scan DVD w/Component Out & Digital Audio - $49 (Center Isle -
Pallet w/additional Pallets not far away
- HDTV Stand Set-Top Tuners - ONE Open Box in Best Buy (No Price) (One
dislay unit at Wal-Mart)
- HDTV Cable Sign-Up - 20 Foot Isle Display
- HDTV Satellite Display - similar to cable
The reason the consumers don't get it is because Cable and Satellite are
selling it and marketing it. Who is promoting OTA HDTV? Nobody, at least
in the stores in Greensboro, NC.
FYI - If the broadcasters bought display space in the stores like DirecTV,
Dish and Cable did, it might be fair. Do you believe that broadcasters are
going to do that?
Don Moore
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