[opendtv] Video on Demand: It's Actually Not Television's Enemy
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient:;
- Date: Mon, 7 Apr 2014 23:18:51 -0400
Video on Demand: It's Actually Not Television's Enemy
By Bilge Ebiri
April 07, 2014
Businessweek
To some, video on demand may still feel like a new, revolutionary
technology that's going to change the future of TV and movies. But a
new study shows something surprising: VOD viewership may be slowing
down. When it comes to content, what's old is new again.
In its annual State of VOD report, released on Tuesday, the metrics
company Rentrak - which provides real-time data on box office,
home video, digital video, and VOD to the entertainment
industry-reveals that in 2013 viewers spent an average of 8.7 hours
with VOD content per month, up only a modest 12 minutes from a year
earlier. Transactional revenue for the year was $1.5 billion, down
about 6 percent from in 2012. Content categories that were once
drivers of VOD growth, such as kids programming, movies, and music,
were all down.
...
http://www.businessweek.com/articles/2014-04-07/video-on-demand-actually-not-televisions-enemy
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