Bert wrote: "The customer DOES NOT have to buy any TV bundle at all." If the customer must get the broadcast channels (and not the basic tier), aren't there still additional subscriber fees associated with them, and thus, isn't the customer still paying for something they don't want or even need? If this is the case, this is still a "bundle" to me. Technically, even if the ISP services and HBO service is put together, by definition, this is a "bundle". But I realize this isn't the point. It would be an interesting progression, for HBO to be willing to provide their service stand alone. I wish this were the case (although, I still wouldn't subscribe to it). And even if it were, I rather doubt it has much significant force to break the conglomerates down to un-bundle their offerings. Dan