[opendtv] Re: Up to the minute on demand newscasts

  • From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Fri, 26 Jun 2015 09:59:31 -0400

On Jun 25, 2015, at 10:29 PM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:

Except broadcasters have perhaps 70 MHz in most major markets, or more.

That certainly helps, but it would require pooling spectrum and making a huge
investment in infrastructure - i.e. creating a broadcast spectrum utility.

The Telco's have the resources to do this. Broadcasters would need to
completely rethink their business model, and how to work together on
infrastructure and the requisite funding. If they took all the money from the
upcoming spectrum auction and invested it in such an infrastructure they might
be able to pull it off. But that won't happen, because most of the stations
that sell their spectrum will keep the money, and those who don't sell would be
less inclined to change business models and invest more money to build out the
infrastructure.

OK, how about linear streaming channel?

Who needs "broadcast" to send out any number of "linear streaming channels,"
once they have had to set up the infrastrucure for other things, like VOD?
Answer me that.
Use multicast if you have to reach masses of people simultaneously, or use
unicast if you have to reach few people, even with live content. I already
explained how this can be done, Craig.

Semantics again Bert. Broadcast becomes IP multicast - no problem.

But to do what you suggest, broadcasters would become MVPDs, just as we are
seeing with Verizon and AT&T. That is not in their DNA. They will continue to
use their spectrum to broadcast/multicast with the lowest investment possible
and depend on the MVPDs to reach the vast majority of their audience. Limit
investment, maximize the second revenue stream from retrans consent.

I do not see the broadcasters who choose to keep their spectrum fundamentally
changing what they do.

Already covered that. I'm simply disproving your incessant past proclamations
about how ATSC could not do this. I'm not pretending that broadcast is the
future. As a matter of fact, I have big doubts about the wisdom of changing
ATSC at this time, if the new ATSC is going to continue to rely only on
broadcast.

And I suspect that many of the broadcasters who keep their spectrum feel the
same way. They could upgrade the compression to h.264 and get much more bang
for the buck.

"The industry" is has been getting beyond this for the past 15 years, Craig.
Ever since they started playing with their "in system DVRs," and other one
demand schemes. And MVPDs which are IPTV nets, like Uverse, are already
beyond using broadcast, Craig. You simply have to catch up. "Live" does not
require broadcast.

Semantics again. The point is that the revenues from ads in linear streaming
programs still pay the bills, by a huge factor relative to all the new ways the
content owners can make money.

And again, "linear" does not mean broadcast.

Semantics.

What we have been told about ATSC 3.0 is simply not compatible with
broadcast. It's either going to require a 2-way wired or cellular system, or
it's going to rely so heavily on the Internet (wired and/or woreless) that
the broadcast aspects of ATSC 3.0 can safely be retired. But you have to read
the words, Craig, and understand what they say. Either that, or you go in
assuming the words are pure BS, which seems to be what you did?

Where did you come up with this garbage.

ATSC 3.0 will still support big stick broadcasting/multicasting. It may allow
for two-way and cellular, but nothing they have said suggests it will be a
requirement. The current standard supports mobile extensions, but not many
stations are using them.

Regards
Craig


----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:

- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org

- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.

Other related posts: