[opendtv] U.S. pay-TV penetration flat at 84% of homes … and Netflix has little to do with it, study says - FierceCable
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 2 Sep 2014 18:24:54 -0400
http://www.fiercecable.com/story/us-pay-tv-penetration-flat-84-homes-and-netflix-has-little-do-it-study-says/2014-09-02
U.S. pay-TV penetration flat at 84% of homes … and Netflix has little to do
with it, study says
U.S. pay-TV penetration has remained flat, with about five out of every six
households currently subscribing to some form of pay-TV service, according to
new figures released by Leichtman Research Group (LRG).
Despite an overall increase in the number of households--Nielsen simultaneously
released research showing the number of U.S. TV homes has increased 0.5 percent
over the last year to 116.4 million--pay-TV penetration has remained flat at
about 84 percent since peaking in 2010, LRG's Cable, DBS & Telcos: Competing
for Customers 2014 report says.
"The number of pay-TV subscribers in the U.S. remains about as high as it has
ever been, but penetration of pay-TV services in consumers' homes has declined
over the past few years, as subscriber growth has leveled-off, while occupied
housing in the US has increased," said Bruce Leichtman, president and principal
analyst for LRG. "Housing growth has been exclusively among renters, who tend
to be more challenging for the pay-TV industry than home owners because of
their comparatively lower income, younger age, and greater likelihood to move.
Regards
Craig
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