[opendtv] Re: US broadcasters plan national mobile content network
- From: Tom Barry <trbarry@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 15 Apr 2010 11:49:29 -0400
I personally think M/H now has no prayer unless it is also commonly
included on cell phones. And I'd like that if it was. But I worry that
adding $25 or so in royalties might hinder that on low end models. If
so then they may have priced themselves out of that market.
- Tom
Manfredi, Albert E wrote:
> "There were more positive items on the agenda though, including a joint
> venture by a dozen broadcasters to create a national mobile content and
> television service."
>
> Finally. The question being, why did it take M/H to get this sort of
> initiative going?
>
> Bert
>
> --------------------------------------
> http://www.rethink-wireless.com/article.asp?article_id=2892&pg=1
>
> US broadcasters plan national mobile content network
> Will deliver video and other media to handsets, keeping spectrum away from FCC
> By CAROLINE GABRIEL
>
> Published: 15 April, 2010
>
> The year's largest gathering of US broadcasters, the NAB conference, is
> particularly high profile this week because of the dispute with the FCC over
> repurposing some TV spectrum for wireless broadband. There were more positive
> items on the agenda though, including a joint venture by a dozen broadcasters
> to create a national mobile content and television service.
>
> This is a clear tactic to justify keeping the spectrum under the control of
> the broadcasters and their content partners, in return for delivering new and
> innovative services - ones that the sector argues would be less attractive in
> the hands of the cellcos, which also have advanced mobile content agendas.
> The biggest names behind the venture are NBC, Fox and Cox Media Group, plus
> Belo, EW Scripps, Gannett Broadcasting, Hearst Television., ION Television,
> Media General, Meredith, Post-Newsweek Stations and Raycom Media.
>
> These partners plan to aggregate their spectrum to offer live and on-demand
> video, news, sports and entertainment as well as books and magazines, via
> cellphones, tablets, notebooks, media players and in-car systems. This is
> another step in the publishing industry's ongoing war against free web
> content and the ad-supported Google model, which has seen giants like Hearst
> and Murdoch embracing new devices like e-readers, and specialized networks,
> in a bid to deliver a superior experience - one users would be prepared to
> pay for.
>
> The planned new service would be based on the ATSC-M/H mobile TV standard.
> The partners will form a management team to secure more content, spectrum and
> distribution partners. Details will be made available at a later date.
>
> The FCC's National Broadband Initiative proposals want to take 40% of the
> broadcasters' spectrum back for wireless services, compensating them with a
> share of auction proceeds. The new group argues that its plans will support
> the FCC's aim of reducing wireless congestion and promoting new services, by
> handling the most bandwidth intensive apps such as video content. Of course,
> this would also reduce the power of the major carriers, which see such
> content services as one of their primary sources of new ARPU in future.
>
> National broadcasters have taken the lead in other countries, such as Japan
> and Korea, and the current US partnership was originally mooted last year
> with the formation of the 'Pearl Project'.
>
> In its recent report, 'The Rise of the ATSC M/H Machines', Rethink
> Technology's Faultline digital media service predicted that this network
> could take until the end of 2011 to be built, making 2012 the year of mobile
> TV in the US. The risk is that, in that period, broadcast mobile TV could be
> overtaken by over the top content, over Wi-Fi and 3G. But Japan had extremely
> advanced streaming video services before its ISDB-T broadcast offerings were
> launched and yet these services now extend to 85% of Japanese handsets, so
> perhaps the obsession with streamed video was needed to make the operators
> truly embrace mobile video. Now the new grouping will beat the 2012 timeframe
> by more than a year and complete the installation of ATSC M/H digital
> exciters by the end of 2009. A trial will begin next month in Washington DC
> and national launch will begin around year end.
>
> Gradually, more suppliers are putting ATSC M/H into their platforms - last
> week Ericsson launched an ATSC M/H ecosystem using encoders from Envivio and
> M/H multiplexing from Axcera. The sector needs a second merchant chip around
> which to build devices - currently these are all supplied by LG, which is
> also driving devices itself. Samsung has a chip for its own devices only, but
> could make this more widely available, while a specialist mobile TV silicon
> supplier, such as Siano Mobile Silicon, which dominates the Chinese standard,
> or MaxLinear, prominent in Japan, could also enter the US space.
>
>
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