[opendtv] Re: U.S. NEEDS A CLEAR PICTURE OF WIRELESS

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Fri, 8 Jan 2010 17:53:19 -0600

Cliff Benham wrote:

>> What happened when HGTV and the Food Network were dropped
>> from certain cable systems?
>
> What happened is that several very popular HGTV and Food Network
> programs were/are to be rebroadcast *FREE* on OVER THE AIR TV.

True enough, Cliff, but it was the content owners rather than the cable 
subscribers that motivated this. The subscribers did not raise a big stink, and 
in fact the content WAS dropped with no fanfare.

The reason being, either not a whole lot of people cared enough to create a 
loud noise, or those who did care found it relatively easy to switch to other 
shows instead.

The fact that subscribers get up in arms whenever the major networks drop, or 
threaten to drop, their signal on the MVPD can only show that it matters 
greatly to the MVPDs to carry that content.

By the way, I'm certainly not making any judgments about who is the most greedy 
party here, whether it's cable companies or the major networks. I'm just 
stating something that I think should be obvious. Network content matters a lot 
to MVPDs.

Bert
 
 
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