[opendtv] UK OTA Doing Well
- From: "Bob Miller" <robmxa@xxxxxxxxx>
- To: opendtv <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 21 Sep 2007 01:29:55 -0400
Ofcom reports
http://www.ofcom.org.uk/media/news/2007/09/nr_20070920b
" The total number of multichannel households in the UK has reached
21.4 million homes, 85% of the UK total, according to research
published today by Ofcom. This is up 13 percentage points over the
year – the strongest twelve months' growth to date.
Ofcom's Digital Television Progress Report for the second quarter of
2007 (April-June) also shows that digital terrestrial television
accounted for 81% (763,000) of the growth in the digital television
market during the quarter.
Key trends for the second quarter of 2007 include:
DIGITAL TERRESTRIAL TELEVISION – Freeview services
* In total, almost 1.9 million Freeview devices (set-top-boxes
plus integrated digital televisions) were sold during the quarter, up
from 1.2 million in the second quarter of 2006 (52% rise
year-on-year). This was the fourth highest sales quarter so far for
Freeview with 7.6 million units being sold over the past year compared
to 5.4 million in 2006.
* 12.9 million homes are now viewing television on at least one
Freeview device, an increase of around 1.2 million more than at the
end of the previous quarter.
* 84% of households now receive digital television services on
their primary set, up 3.5 percentage points since March this year."
Freeview as predicted sees not only higher sales but excellerating
sales. One million receivers sold to homes t hat already have a
digital TV source in the home in one quarter..
1.9 million sold in a quarter that doesn't even include Christmas for
Christ sake. That would be like 11 million in the US in 90 days. There
will not be 11 million homes in the US that are even aware of OTA DTV
even after all the hoopla that may accompany the US DTV transition.
36.3% of UK homes are Freeview only. 51.3% of homes have at least one
Freeview device. At the current rate 5 million more Freeview
receivers will be sold by the end of the year.
They will have sold more Freeveiw receivers by then than there are
households in the UK.
If the US had adopted or allowed DVB-T in 2001 we would have done even
better by now. We would have 1.5 receivers sold for every household in
the US by the end of this year
As it is in the US today I don't talk to anyone in the general public
that has any awareness of the coming DTV transition. Nobody. .
Bob Miller
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