[opendtv] Turning on iTV

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Mon, 3 Nov 2008 15:51:17 -0500

Turning on iTV

Rick Merritt
(11/03/2008 12:01 AM EST)
URL: http://www.eetimes.com/showArticle.jhtml?articleID=211201711

It's time to plug the television into the Web.

Companies have taken all sorts of shots at such a convergence box for
the past 20 years, leaving a path strewn with breathless press releases
and failed systems. More recently, the industry has churned out an
expanding array of set-top boxes most of which take users to a narrow
set of video and music services.

But now the pieces are coming together to turn today's appealing
flat-panel screens into full Internet clients. When consumer companies
start delivering real Internet TVs in volume, they will inspire a new
wave of Web services beyond today's Fancast, Hulu, iTunes and YouTube.

Internet TV "is a superb idea and it's going to be the future of
television," said Steve Perlman, founder of WebTV Networks, one of the
field's pioneers, who now runs Rearden LLC (San Francisco), which
incubates consumer startups. "It's just a question of when and how it's
implemented."

First, the industry must define iTV. Look up WebTV on Wikipedia and you
land, ironically, at a so-called disambiguation page that points both to
a history of Perlman's earlier effort and a description of streaming
media.

Clearly, we don't really know what iTV is or should be. Blame today's
pile of set-tops, each with its own handful of Internet-hosted services.

"It's being rolled out in an ignorant and fractured way," said Richard
Doherty, principal of consulting firm Envisioneering (Seaford, N.Y.).
"There's no consistent description of what an Internet TV is. If you go
to 10 retailers you would get 10 answers," he said.

Audio: Steve Perlman, founder of WebTV Networks, one of the early
startups pioneering Internet-connected TVs, shares his views about the
state of today's products and the outlook for their future.

Roku sells a $99 player that links to the Netflix service. LG offers a
similar option, but it works through a Blu-ray disk player. Tivo has
forged links for all its digital video recorders with Amazon's video
service, Rhapsody's music service and photo sites such as Google's
Picassa.

Startup Vudu's box links to its own movie service, built up from its
direct proprietary deals with studios. Apple TV relies primarily on
links to iTunes.

"The thing is, you have limited selections of content in systems that
only work with certain TVs and Internet connections-there are too many
constraints," said Perlman.

An industry group such as the Consumer Electronics Association could
play a critical role in defining the platform, even as it helps set
expectations for HDTV, Doherty said. "We need a coherent industry
understanding that OEMs, content providers and retailers can point to
and say, 'This is Internet TV,'" he said.

The time is ripe. Today's new sets are all digital. Analog broadcasts
will go off the air completely in the United States in February.
Meanwhile, a growing collection of Web video sources is driving new use
patterns.

"I have a lot of college-age friends who have no plans to buy a TV,"
said Perlman. "Everything they watch is online."

Let's take a stab at defining the iTV we'd like to see.

It should be a full, no-compromise TV that plays legacy over-the-air,
cable, satellite or IPTV broadcast content in resolutions up to 1080p
with picture-in-picture and all the other features to which we've grown
accustomed. It also should be a full Web client, able to tap with equal
ease a cable modem, DSL gateway or IPTV link to access anything on the
Net.

A great iTV will provide simple ways to navigate all content sources. It
will provide the best possible playback of the broad spectrum of
low-quality Web and mobile media. It will let PC mavens grab their mice
and keyboards to hack through giant spreadsheets or obscure Web
services, but it also will accommodate novice users in TV modes
insulated from the open Internet.

Of course, our iTV will also be a good home-network client, capable of
displaying pictures, videos and music that reside on any other system on
the net. It must be great at discovering PCs, cell phones, cameras,
printers and whatever content or services those devices provide.

The iTV also will be able to anticipate and even drive new scenarios. It
will let users access and view high-definition home movies e-mailed from
relatives vacationing in Europe, for instance, and will be the vehicle
for finally delivering video conferencing to the living room. Ultimately
it's about spawning a big-screen, high-def Web.

The components needed to build this iTV are already here, though some
still require significant engineering and innovation. At the physical
layer, for example, Broadcom is delivering digital TV chip sets that
integrate basic Ethernet capabilities as well as a stand-alone Wi-Fi
chips optimized for TVs. To date no one has adopted the wireless chip,
in part because it adds as much as $15 to the bill of materials. But Dan
Marotta, general manager of Broadcom's broadband group, believes TV
makers will take the Wi-Fi plunge eventually.

That may not be enough, given the bandwidth requirements for high-def
streams. Enter a growing number of startups, including Amimon, Celeno,
Quantenna and SiBeam, with aggressive 802.11n implementations,
ultrawide-band options and even 60-GHz devices (see "Wlreless home
network? Any takers?"). The International Telecommunication Union's G.hn
standard in the works will also help, unifying coax, phone-line and
powerline options into a single chip set in the next 18 months.
Bluetooth will play a role, too, linking TVs and mobile devices, Marotta
said.

"Each has trade-offs. There's no silver bullet for the last 100 feet,"
said Perlman.

OEMs will need to experiment with many options. They likely will try to
establish proprietary links between their branded systems until the
emergence of a handful of standards forces them to open up.

The iTV will also require more powerful processors and more memory to
handle a software stack that is expanding on several fronts. Today's
MPEG-4 class compression schemes cover a lot of territory, but more is
needed to transport high-def video smoothly to and from the Web. Better
codecs also will be necessary to push the next big wave-stereoscopic 3D
games and movies.

Video and image scalars will become a challenge again, but this time at
the low end. Presenting the vast unknown content types from the Web and
cell phones will drive new levels of creativity in this otherwise
maturing silicon sector.

Toshiba is well-positioned here, with its Cell processor as the killer
CPU for transcoding whatever the Web spawns and iTVs demand, according
to Envisioneering's Doherty. Broadcom is working on interpolation,
motion estimation, filtering and scaling to make everything from YouTube
videos to QCIF camera-phone photos look as good as possible on whatever
display technologies the TV makers use, Marotta said.

The host processors will also have to run the software stacks that
manage interactions with the many other devices that come and go on a
home network. Several third-party stacks already have been introduced
based on standards such as those from the Digital Living Network
Alliance, said Marotta.

The industry must examine ways to expand these standards to create
plug-and-play content capabilities. We need a standard by which digital
content (video stream, images, music files) let the playback system know
its resolution, compression and so on.

The recent move by the Society of Motion Picture and Television
Engineers to set standards for broadband content is a step in the right
direction. Perlman notes the HDMI interconnect supplies another piece of
the puzzle, providing a lot of information about the TV display. "I
don't know of anyone really taking advantage of that," he said.

Digital rights management (DRM) is one piece of the software stack that
still needs significant work. The Coral Consortium-an ad hoc group of
consumer companies including Panasonic, Philips, Samsung and Sony-has
completed its spec for creating ecosystems in which multiple DRMs work
together, but so far no one has implemented it, said Jack Lacy, Coral's
president.

Another consortium, the Digital Entertainment Content Ecosystem, has
tipped plans to announce a broad scheme for content interoperability at
the Consumer Electronics Show in January. DECE-which includes several
studios and tech companies-aims to ensure playback of content from
multiple sources on any device.

"They have yet to announce their technology architecture, but they seem
to be pretty far along," said Lacy. "DRM interoperability is just one
piece of what they want to do. A lot of the business models [for digital
home services] still have to be worked out."

DRM will likely be the last piece of the iTV puzzle to fall into place
because it requires collaborations between multiple companies and groups
of companies on business models and the security tools to manage them.

Another black art of the iTV is the user interface. The trick here is
finding a way to balance simplicity of use with freedom to roam across
the full range of the ever-expanding Web.

"I've yet to see a really good UI for an Internet TV experience," said
Perlman, whose WebTV set an early watermark in the field. "Some are
God-awful and others are not too bad."

Nevertheless "there's an opportunity for a beautiful experience" by
blending the ingredients of high-def video, Adobe Flash and the Net on
the big flat-panel palette, he added.

Gesture interfaces are an emerging technique to cut through the
complexity. Apple and Nintendo in particular have opened the door to new
ideas with the iPhone and Wii for gestures using touch screens or wands
with motion sensors.

"It's great if it's done well, but it can be overdone," said Perlman,
who readily admits many of the lessons he learned from his WebTV
experience were in the user interface field."The list is long," he said.

Clearly there is plenty of work ahead to create a good iTV and plenty of
room to differentiate products. So let's get at it. Now that the
industry has delivered a broad range of 1080-p HDTVs, this is the next
major TV chapter to write.

Every major TV maker who comes to the Consumer Electronics Show in
January should arrive with a well-thought out strategy and at least a
few working iTV prototypes to demo. Content and other partners need to
get on board, too.

With good public feedback and plenty of smart engineering, the first
great iTVs could hit retail megastores in time for holiday season 2009.

All materials on this site Copyright2008 TechInsights, a Division of
United Business Media LLC. All rights reserved.
 
 
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