[opendtv] Re: Toward digital TV

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Fri, 16 Dec 2005 17:16:37 -0500

Mark Schubin wrote:

>> is it possible anyone can still think that DVB-T would
>> have made a difference?
> Sure!
> As I've mentioned before, LG's lack of set-top action
> could conceivably be attributed to the "face" issue
> associated with their having developed 8-VSB and not
> wanting to look like the only ones who can make it work.

Well, interesting a hypothesis as that might be, it doesn't
explain why LG doesn't sell its best working solution to
other OEMs, or why other companies (Micronas, ST, Samsung,
etc.) aren't blasting the message that they have good up
to date boxes for sale at a zillion stores across the US.

> So, does this have anything to do with the modulation
> technique?  In terms of technology, I don't think so.
> But in many other terms, I do.
> Broadcasters can promote DVB-T STBs because they were
> comfortable that they worked from the outset.  Even CEA
> effectively said first-generation U.S. STBs were
> essentially useless.

Okay, so from the broadcasters perspective, they had reason
to be leary back before, say, 2003/2004. What has their
excuse been since then?

Once again, I understood these excuses back before
2003/2004. What I don't understand is why we are still
using these excuses as the reason today. I was expecting
that the 4th/5th gen products would have changed the
landscape, and all I see is as if everything were frozen
in time in 1999.

> And salespeople know that when they stick an antenna feed
> into a TV in their city-based stores, they get pictures,
> whatever else they may or may not know.  It is still very
> rare to find a U.S. retailer with a DTT feed, and,
> frankly, I don't blame them.

I wouldn't underestimate what the European TV retailer has
to do to get that signal in his store, at their lower power
levels, or to get a useful in the customer premises.
Professional TV antenna installations are the norm over
there, *even* in downtown residences.

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